At a Glance
- Tasks: Create insightful reports for retail media campaigns and support future strategies.
- Company: Join WHSmith, a company that values its people and fosters growth.
- Benefits: Enjoy hybrid working, flexible hours, 25 days holiday, and a competitive salary.
- Other info: Inclusive workplace with opportunities for personal and professional development.
- Why this job: Make a real impact by turning data into actionable insights for brands.
- Qualifications: Experience with data systems and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
At WHSmith our people are at the heart of everything we do.
They are the ones that go the extra mile for our customers, the ones that enable our growth.
We’re looking for a Commercial Insights Lead to support the delivery of retail media campaign reporting.
This role is responsible for producing clear, actionable post-campaign reports that demonstrate the value delivered for brands, and for building out insights that support pitch decks and future campaign activity.
You’ll work closely with the planning and media sales teams to ensure reporting is accurate, timely and relevant, whilst also supporting wider commercial teams with insight that helps drive forward business decisions.
What you will be doing
- Produce post-campaign reports for retail media campaigns, clearly demonstrating the value delivered for brands
- Translate campaign performance into clear recommendations and next steps to inform future campaign activity
- Work closely with the planning team to understand reporting requirements for specific brand campaigns
- Prioritise reporting workload effectively to deliver post-campaign reports on time
- Work closely with the Brand Activations Exec on presentation requirements for brands, ensuring briefs are shared on time and in full
- Identify and build out insights for use in pitch decks, supporting the wider sales and planning teams
- Support the commercial buying, media and trade planning teams with insight requests as directed
- Flag opportunities to automate reporting processes, working with internal data and insights teams
What we are looking for
- Experience using data systems such as EPOS, Power BI
- Experience analysing campaign data, including pre vs. post analysis
- Ability to interpret data to build clear, actionable findings and recommendations
- Good analytical skills and commercial awareness
- Experience working with data in a retail media and/or retail environment
- Good organisation skills with the ability to prioritise work
- A self-starter who can manage own workload
- A team player who can self-manage but is willing to support colleagues
How we reward our teams
- Hybrid Working Model from home and in the office
- 4pm Friday Finish
- Flexible Working
- 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Family Friendly Leave
- Company Pension scheme
- Annual Bonus based on company and personal performance
- Competitive Salary and Car Allowance
- Private Medical
- Cycle to work scheme
- Staff Discount Card for railway stores (subject to policy)
At WHSmith we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best.
No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat.
And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!
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StudySmarter Expert Advice🤫
We think this is how you could land Commercial Insights Executive
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like WHSmith!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Commercial Insights Executive
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at WHSmith, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at WHSmith
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with WHSmith’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
