At a Glance
- Tasks: Drive and scale WHOOP’s retail marketing initiatives across France and Southern Europe.
- Company: Join WHOOP, a dynamic brand focused on unlocking human performance and health.
- Benefits: Exciting career growth, competitive salary, and the chance to shape a brand's presence.
- Other info: Opportunity to travel and collaborate with diverse teams across Europe.
- Why this job: Make a real impact in a fast-growing market while working with innovative marketing strategies.
- Qualifications: 5+ years in trade marketing, fluent in French and English, strong relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We are seeking an experienced Trade Marketing Manager to drive and scale WHOOP’s retail marketing initiatives in third party retail across the France / Southern Europe region. Reporting to the EU Trade Marketing Lead, this role is pivotal in shaping WHOOP’s physical and digital retail footprint.
You’ll lead the planning, design, execution, and performance analysis of in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels. This role requires a proven track record in managing high-value accounts, fostering strong relationships, and delivering on targets. Experience in delivering cohesive marketing strategies to drive sell-through in retail and via distribution partners, to support the growth of WHOOP’s regional brand presence.
You will work cross-functionally with teams such as Sales, Brand Marketing, Visual Merchandising, Creative and Apparel & Accessories to develop impactful campaigns, equip partners with the right tools, and ensure that WHOOP is effectively represented in all trade channels. This position is ideal for someone who thrives on both strategic planning and hands-on execution, with a strong grasp of regional market trends and customer preferences, ready to make a lasting impact in a fast-growing, dynamic market.
RESPONSIBILITIES:- Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in France / Southern Europe.
- Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints.
- Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across France / Southern Europe.
- Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
- Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.
- Use data to analyse campaign performance and optimise for future success.
- Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.
- Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimise partner pipelines, and maximise ROI across omni-channel efforts.
- Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.
- Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.
- Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.
- Build and maintain strong relationships with regional clusters to drive alignment across operations, marketing, product, and finance and ultimate commercial success.
- Fluent in both French and English, with exceptional written and verbal communication is essential. Additional languages (Spanish or Portuguese) are a bonus - please reference them in your application.
- 5+ years of experience in trade marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space.
- Experience with distributor and third party retail partner relationships in France / Southern Europe, including support for in-store activations and events.
- Deep understanding of the French / Southern Europe region with proven experience adapting marketing strategies to local market dynamics and consumer behaviours.
- Proven ability to execute high-quality omni-channel campaigns across in-store and online activations.
- Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions.
- Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders.
- Ability to travel freely (up to 50%), across France & Southern Europe and visits to WHOOP HQ in Boston, MA.
- Applicant must reside in UK.
This role offers an exciting opportunity to help shape the regional presence of a dynamic brand, applying your expertise to drive consumer engagement and brand loyalty. If you're ready to advance your career in a fast-growing company, we encourage you to apply!
Trade Marketing Manager - France & Southern Europe employer: Whoop
At WHOOP, we pride ourselves on being an exceptional employer that champions innovation and personal growth. Our collaborative work culture fosters creativity and empowers employees to make a meaningful impact in the healthtech industry, particularly in the vibrant markets of France and Southern Europe. With a commitment to professional development and a focus on employee well-being, WHOOP offers a unique opportunity to thrive in a dynamic environment while driving brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager - France & Southern Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whoop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whoop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whoop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whoop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager - France & Southern Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whoop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whoop:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whoop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whoop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whoop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whoop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
