At a Glance
- Tasks: Lead and optimise email strategies to engage prospects and drive sales growth.
- Company: Join Enhesa, a leader in regulatory and sustainability intelligence.
- Benefits: Enjoy a competitive salary, flexible working, and a focus on work/life balance.
- Other info: Be part of a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in a fast-paced environment while shaping email communications.
- Qualifications: 6+ years in B2B SaaS email roles and strong HubSpot experience required.
The predicted salary is between 60000 - 80000 € per year.
Who We Are: Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.
Our Mission: Identify EHS requirements for the industry. Provide EHS compliance tools to companies. Advise companies in developing and implementing corporate EHS strategies. Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com.
As part of our highly dynamic team, we offer:
- A competitive salary package & benefits with a flexible home-working policy
- Work/life balance and a fast-paced and driven environment
- Accountability and pride for your projects
About the Role: We’re looking for a Senior Email & Lifecycle Manager to professionalise and elevate Enhesa’s prospect email and nurture engine. You will own our always-on lifecycle communications from lead acquisition through sales qualification, ensuring they are structured, persona-focused and commercially effective. A key part of the role will be strengthening our newsletter programme and turning it into a high-quality, insight-led channel aligned to enterprise audiences. This role is about bringing clarity, consistency and performance to our email and nurture activity. You will work closely with Marketing, Sales and Product Marketing to ensure lifecycle communications support pipeline growth across our enterprise B2B SaaS portfolio.
Day-to-Day Responsibilities:
- Strategy & Segmentation
- Own the prospect lifecycle strategy across key funnel stages
- Define clear segmentation and persona frameworks
- Build and optimise persona-led nurture journeys
- Strengthen and structure the newsletter programme as a core engagement channel
- Align lifecycle communications with demand generation and sales priorities
- Execution & Optimisation
- Design, build and optimise automated email journeys
- Improve engagement and MQL to SQL conversion
- Develop and execute an experimentation roadmap
- Maintain clear documentation and lifecycle standards
- Reporting & Collaboration
- Build simple, commercially focused lifecycle reporting
- Translate performance data into actionable recommendations
- Partner cross-functionally to ensure alignment across marketing and sales
What We’re Looking For:
- 6+ years in B2B SaaS email, CRM or lifecycle roles
- Strong hands-on experience with HubSpot
- Proven experience improving and scaling email nurture programmes
- Experience building persona-led segmentation models
- Data-driven mindset with clear reporting capability
- Experience supporting enterprise or complex B2B offerings
- Strong stakeholder management and communication skills
If you are ready to join our journey, please apply!
Equal Opportunity Employer: Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.
Senior Email & Lifecycle Manager employer: Who We Are: Enhesa
Enhesa is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary package alongside a flexible home-working policy. Our dynamic work culture fosters collaboration and accountability, allowing you to take pride in your projects while contributing to meaningful sustainability initiatives. With opportunities to work closely with Fortune 500 clients and a commitment to diversity and inclusion, Enhesa provides a rewarding environment for those looking to make a positive impact in the regulatory and sustainability landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email & Lifecycle Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values, especially around sustainability and compliance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Email & Lifecycle Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Email & Lifecycle Manager role. Highlight your experience in B2B SaaS email strategies and how you've successfully improved email nurture programmes in the past.
Showcase Your Data Skills:Since this role is all about data-driven decisions, don’t forget to mention any specific metrics or results you've achieved in previous roles. We want to see how you’ve used data to optimise email journeys and improve engagement.
Be Personable:While we love a professional tone, don’t be afraid to let your personality shine through! Share your passion for email marketing and how you can bring clarity and performance to our lifecycle communications.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Who We Are: Enhesa
✨Know Your Stuff
Make sure you’re well-versed in Enhesa’s mission and the specifics of the Senior Email & Lifecycle Manager role. Familiarise yourself with their email strategies, especially around B2B SaaS, and be ready to discuss how your experience aligns with their needs.
✨Showcase Your Data Skills
Since this role requires a data-driven mindset, prepare to discuss how you've used data to improve email nurture programmes in the past. Bring examples of reports you've created and how they influenced decision-making in your previous roles.
✨Be Persona-Focused
Enhesa is looking for someone who can build persona-led segmentation models. Think about how you’ve approached segmentation in your past roles and be ready to share specific strategies that worked well for you.
✨Collaboration is Key
This position involves working closely with Marketing, Sales, and Product Marketing teams. Prepare to talk about your experience in cross-functional collaboration and how you’ve successfully aligned different teams towards common goals.
