At a Glance
- Tasks: Drive growth and scale our DTC business through data-driven strategies and creative initiatives.
- Company: Join a mission-driven team focused on making a positive impact in the world.
- Benefits: Competitive salary, flexible working options, and opportunities for personal development.
- Other info: Be part of a dynamic team with a focus on collaboration and innovation.
- Why this job: Lead impactful marketing strategies while making a difference in people's lives.
- Qualifications: Experience in growth marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too! If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself.
What the job involves:
- You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business.
- You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.
- Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
- Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
- Own the UK DTC new customer forecast and the monthly performance budget allocation.
- Identify and scale new local channels and partnerships to drive incremental growth.
- Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.
- Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
- Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
- Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
- Pivot budget and strategy based on real-time performance data to drive incremental customer growth.
You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships & Influencers Manager.
Metrics that matter:
- UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
- Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
- Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.
Head of Growth Marketing (United Kingdom) in London employer: Who Gives A Crap
Join a purpose-driven scale-up that not only prioritises eco-friendly products but also actively contributes to global clean water initiatives. At Who Gives A Crap, you'll find a supportive work culture that values employee growth through tailored learning opportunities and competitive benefits, including generous paid leave and healthcare support. With a team that is over 90% proud to be part of this mission, you’ll be working alongside passionate individuals who are committed to making a meaningful impact on the world.
