At a Glance
- Tasks: Drive growth and scale our DTC business through data-driven strategies and creative initiatives.
- Company: Join a mission-driven team focused on making a positive impact in the world.
- Benefits: Competitive salary, flexible working options, and opportunities for personal development.
- Other info: Be part of a dynamic team with a focus on collaboration and innovation.
- Why this job: Lead impactful marketing strategies while making a difference in people's lives.
- Qualifications: Experience in growth marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too! If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself.
What the job involves:
- You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business.
- You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.
- Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
- Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
- Own the UK DTC new customer forecast and the monthly performance budget allocation.
- Identify and scale new local channels and partnerships to drive incremental growth.
- Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.
- Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
- Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
- Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
- Pivot budget and strategy based on real-time performance data to drive incremental customer growth.
You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships & Influencers Manager.
Metrics that matter:
- UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
- Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
- Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.
Head of Growth Marketing (United Kingdom) in London employer: Who Gives A Crap
As the Head of Growth Marketing, you'll join a passionate team dedicated to making a positive impact in the world while driving our UK growth strategy. We foster a collaborative and inclusive work culture that values creativity and data-driven decision-making, offering ample opportunities for professional development and personal growth. Located in the heart of the UK, we provide a unique environment where your contributions directly translate into meaningful change, ensuring that every effort helps us deliver essential resources to those in need.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing (United Kingdom) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Who Gives A Crap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Who Gives A Crap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Who Gives A Crap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Who Gives A Crap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing (United Kingdom) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Who Gives A Crap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Who Gives A Crap:Show us that you’ve done your homework! In your application, briefly mention what you admire about Who Gives A Crap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Who Gives A Crap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Who Gives A Crap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Who Gives A Crap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
