Director of Growth Marketing, UK in London

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion! We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role: You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business. You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.

As Director of Growth, you will:

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
• Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
• Own the UK DTC new customer forecast and the monthly performance budget allocation.
• Identify and scale new local channels and partnerships to drive incremental growth.
• Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Let’s talk about you: You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships & Influencers Manager. In this role, we expect you to:

• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
• Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
• Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
• Pivot budget and strategy based on real-time performance data to drive incremental customer growth.

Metrics that matter:

• UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
• Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
• Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too! Why should you work with us? First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper. Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap.

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.