At a Glance
- Tasks: Own the UK acquisition strategy and manage relationships with external creative agencies.
- Company: Join a mission-driven team focused on improving lives through access to sanitation.
- Benefits: Opportunity to lead a team and drive impactful growth initiatives in the UK market.
- Other info: This role is based in the United Kingdom and involves direct report management.
- Why this job: Be the engine room of our UK growth, blending data-driven strategies with creativity.
- Qualifications: Experience in managing DTC growth and leading teams in a marketing context.
The predicted salary is between 60000 - 80000 £ per year.
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too! If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself.
What the job involves:
- You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business.
- You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.
- Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
- Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
- Own the UK DTC new customer forecast and the monthly performance budget allocation.
- Identify and scale new local channels and partnerships to drive incremental growth.
- Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.
- Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
- Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
- Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
- Pivot budget and strategy based on real-time performance data to drive incremental customer growth.
You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports - initially this will be a Creative Strategist and Partnerships & Influencers Manager.
Metrics that matter:
- UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
- Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
- Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.
Head of Growth Marketing (United Kingdom) employer: Who Gives A Crap
Work for a purpose-driven organisation dedicated to providing toilets to those in need. Located in the UK, the team values collaboration and innovation. You'll have the chance to influence both local and global strategies.
