Head of Growth Marketing, UK

Head of Growth Marketing, UK

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Who Gives A Crap

At a Glance

  • Tasks: Drive growth marketing strategies to scale our eco-friendly household essentials business.
  • Company: Join a purpose-led scale-up making a real difference in the world.
  • Benefits: Remote work, competitive salary, and the chance to contribute to a meaningful cause.
  • Other info: Dynamic team with a strong commitment to social impact and career development.
  • Why this job: Be part of a mission to provide clean water and sanitation for everyone.
  • Qualifications: Proven experience in growth marketing and team leadership.

The predicted salary is between 60000 - 80000 £ per year.

London, England, United Kingdom (Remote)

Want to challenge yourself at a purpose‑led scale up AND make a difference in the world? Come join the revolootion! We are a leading eco‑friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good. We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5‑10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role:

  • You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business.
  • You’ll blend data‑driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.
  • Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
  • Lead the UK strategy for conversion‑led creative and manage the relationship with our external creative agency.
  • Own the UK DTC new customer forecast and the monthly performance budget allocation.
  • Identify and scale new local channels and partnerships to drive incremental growth.
  • Utilise BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Let’s talk about you:

You are a Leader in our Role Family and are expected to coach our values. As such you will be responsible for managing and developing direct reports – initially this will be a Creative Strategist and Partnerships.

Head of Growth Marketing, UK employer: Who Gives A Crap

Join a purpose-driven scale-up that not only prioritises growth but also champions sustainability and social impact. As the Head of Growth Marketing in London, you'll be part of a dynamic team dedicated to making a difference, with opportunities for professional development and a culture that values creativity and collaboration. Enjoy the flexibility of remote work while contributing to a mission that has already donated over $18 million AUD towards providing clean water and sanitation services worldwide.

Who Gives A Crap

Contact Details:

Who Gives A Crap Recruitment Team

We think you need these skills to ace Head of Growth Marketing, UK

Growth Marketing
Data Analysis
Creative Strategy
DTC (Direct-to-Consumer) Marketing
Acquisition Strategy
Performance Budget Management
Channel Effectiveness Analysis