Creative Strategist, UK (9 month contract) in London

Not all heroes wear capes — but plenty of them use toilet paper. Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion! We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet.

A bit about the role: We’re looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. You’ll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You’ll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams. This role is fully remote and UK-based, but you’ll need to visit our London office at least once a month.

The global crossover: Because we operate as a truly global team, you’ll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for early morning calls (typically 7-8am) to ensure we’re aligned and moving at pace across time zones.

If you worked here this past month here are some things you might have been involved in:

• Built and scaled the UK creative engine: Reviewing our existing strategy and performance to build a repeatable strategy across Meta, YouTube, and offline formats like print.
• Crafted "strategically sharp" briefs: Writing inspiring briefs that define the specific audience tension and the commercial problem we’re trying to solve.
• Led our Meta agency partner: Providing clear strategic feedback and priorities to our external performance agency.
• Masterminded a testing roadmap: Defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: Providing the UK "lens" for a global product launch, ensuring our cultural nuances were represented.

Let’s talk about you:

• You’re a strategic thinker with a bias for action, proactively finding creative opportunities to unlock growth.
• You’re a master collaborator and storyteller, comfortable challenging agencies and stakeholders respectfully.
• You have sharp analytical skills to turn data into actionable insights, skilled at reviewing different datasets to identify patterns and commercial opportunities.
• You are adaptable to change, able to roll with the punches and remain focused on what really matters.
• You are self-directed and proactive, able to create your own structure when one isn't handed to you.
• You give a crap about making the world a better place.

Why should you work with us? As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We offer competitive salaries, meaningful support towards healthcare, generous paid leave, tailored learning and development opportunities, and free toilet paper. Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap.

If you’re still reading, we think there’s a strong chance you might be our kind of person. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger.