At a Glance
- Tasks: Shape marketing measurement and implement innovative analytics solutions.
- Company: Join DEPT®, a pioneering growth invention company with a global impact.
- Benefits: Flexible work environment, competitive pay, and opportunities for personal growth.
- Other info: Inclusive culture that values diverse perspectives and encourages innovation.
- Why this job: Make a real difference in marketing effectiveness while working with top brands.
- Qualifications: Experience in BI tools, marketing analytics, and confident SQL skills.
The predicted salary is between 40000 - 50000 £ per year.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. You'll play a hands-on role in shaping how we measure marketing's true impact — owning the implementation of our attribution model, experimentation programme, and Marketing Mix Models, and turning that into clear, actionable insight that helps us spend smarter. If you're passionate about advertising effectiveness, intellectually curious, outcome-oriented, and ready to step into a role that blends technical depth with commercial impact — this one's for you.
WHAT YOU’LL DO
- Support the strategy and hands-on implementation of our measurement toolkit, spanning marketing attribution, experimentation, and Marketing Mix Models.
- Work collaboratively with marketing channels, data science, and data engineering teams to help identify and prioritise business needs across our measurement products.
- Play an active role in supporting and mentoring two marketing analysts, contributing to a positive team environment and helping to keep work output high quality and outcome-focused.
- Support the development of a roadmap for the measurement product, bringing ideas and solutions to the table to help tackle current limitations.
- Contribute to defining best-practice processes for marketing channel optimisation across our available measurement solutions.
- Take ownership of hands-on technical development within the attribution model, working in Python, dbt, and SQL to build and iterate on scalable solutions.
- Turn data and model outputs into clear insights and practical recommendations to help improve marketing channel performance and spend efficiency.
- Build expertise across our measurement framework, becoming a reliable point of knowledge for the wider team.
WHAT YOU’LL BRING
- Experience using BI tooling such as Tableau or similar.
- Knowledge/experience using marketing analytics tools such as AppsFlyer, Google Analytics etc.
- Confident SQL skills and ideally some knowledge of Python or similar analytical tooling.
- Understanding of marketing measurement i.e. attribution, incrementality testing.
- Experience setting up & analysing A/B and incrementality tests (bonus).
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
Performance Marketing Analyst (6m FTC/Freelance) in London employer: WHO ARE WE? DEPT®
At DEPT®, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant Canary Wharf, our team enjoys access to cutting-edge tools and global opportunities while benefiting from a supportive environment that prioritises personal growth and development. With a commitment to diversity, equity, and inclusion, we empower our employees to thrive and make a meaningful impact in the world of marketing and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Analyst (6m FTC/Freelance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at DEPT®. A quick chat can give you insights and maybe even a foot in the door. Don't be shy; we all love a good conversation!
✨Tip Number 2
Show off your skills! If you've got experience with BI tools or marketing analytics, create a mini-project or case study to demonstrate your expertise. Share it on LinkedIn or during interviews to stand out from the crowd.
✨Tip Number 3
Prepare for the interview by understanding DEPT®'s culture and values. They’re all about innovation and collaboration, so think of examples from your past that showcase your curiosity and teamwork. We want to see how you fit into our vibe!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining us at DEPT®. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Performance Marketing Analyst (6m FTC/Freelance) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you're not just ticking boxes but genuinely excited about the role and how you can contribute to our team.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience with marketing analytics tools and any relevant projects you've worked on. We love seeing how your skills align with what we're looking for!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at WHO ARE WE? DEPT®
✨Know Your Tools
Familiarise yourself with BI tools like Tableau and marketing analytics platforms such as Google Analytics. Be ready to discuss how you've used these tools in past roles, especially in relation to measuring marketing effectiveness.
✨Showcase Your Technical Skills
Brush up on your SQL skills and any experience you have with Python or similar analytical tools. Prepare to demonstrate your understanding of marketing measurement concepts like attribution and incrementality testing during the interview.
✨Prepare for Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your ability to mentor and support team members, as this will resonate well with their emphasis on a positive team environment.
✨Bring Ideas to the Table
Be ready to discuss your thoughts on improving measurement processes and any innovative ideas you might have. Showing that you're proactive and can contribute to the development of a roadmap for measurement products will set you apart.
