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For Companies At a Glance
- Tasks: Lead performance marketing efforts, optimising campaigns across various digital channels.
- Company: Whittard of Chelsea has been delighting customers with exceptional teas and coffees since 1886.
- Benefits: Enjoy generous holidays, product allowances, discounts, and a supportive work culture.
- Why this job: Join a creative team where your ideas drive impactful marketing strategies and growth.
- Qualifications: 3-5 years in digital performance marketing, with experience in UK and US markets.
- Other info: Collaborate with diverse teams and manage external agencies for top-notch campaign execution.
The predicted salary is between 36000 - 60000 £ per year.
Department – Marketing
Are you ready to combine strategic vision with creative execution, driving impactful digital marketing campaigns that reach customers across borders? At Whittard of Chelsea, we’ve been sharing the delights of exceptional teas, coffees, and hot chocolates since 1886. Now, we’re looking for a talented Performance Marketing Manager to play a key role in our growth story, delivering results in both the UK and US markets.
About the Role
This is your chance to lead Whittard’s performance marketing efforts, developing and executing data-driven strategies that aim to acquire, convert, and retain customers while growing revenue. You’ll take full ownership of key performance channels like Paid Search, Paid Social, Programmatic, and Affiliate Marketing, ensuring every campaign is optimised for maximum impact. You’ll thrive in a fast-paced, dynamic environment, working closely with internal teams and external agencies to align acquisition and retention strategies. With a sharp commercial eye and data-informed mindset, you’ll craft campaigns that drive meaningful results, ensuring every market feels Whittard’s uniquely warm and welcoming touch.
Role Details:
- Lead with Data: Own and manage performance marketing budgets in the UK and US, optimizing investments with a focus on CAC, CLTV, and ROAS.
- Execute & Optimize: Oversee campaigns across channels like Meta, Google (Search, Shopping, YouTube), TikTok, and programmatic platforms, fine-tuning for efficiency and effectiveness.
- Regional Expertise: Tailor paid media strategies to fit market trends, seasonal opportunities, and competitive landscapes.
- Collaborate for Creativity: Work alongside creatives to develop engaging, market-specific ad content that reflects Whittard’s tone and ethos.
- Integrated Strategy: Partner with CRM, analytics, brand, and e-commerce teams to align campaigns with wider company goals.
- Deliver Insights: Analyze performance data and provide actionable recommendations based on comprehensive regional breakdowns.
- Stay Ahead: Monitor evolving regulations, privacy laws (e.g., GDPR, CCPA), and platform policies to ensure compliance.
- Agency Partnership: Manage and direct external agencies or freelancers, ensuring campaigns are executed to the highest standard.
About You
Competencies:
- Global Perspective: You adapt campaigns to regional behaviours, trends, and tastes.
- Analytical & Tactical: You’re fluent in digital metrics, attribution models, and performance tracking.
- Organized & Strategic: Precise in planning, you allocate budgets and optimize media with accuracy.
- Action-Oriented: Quick to test, learn, and iterate based on real-time data.
- Natural Collaborator: You bring people together across functions and regions to achieve shared goals.
Experience:
- Proven Expertise: 3–5 years in digital performance marketing (in-house retail preferred).
- Channel Mastery: Experience running campaigns on Meta, Google Ads, YouTube, TikTok, and/or programmatic channels.
- Cross-Border Skills: A history of scaling acquisition efforts in both UK and US markets.
- Creative Localizer: Adapts content to suit varied regional audiences.
- Tech Fluency: Hands-on experience with GA4, Meta Ads Manager, Shopify, Looker/Tableau, and Google Shopping.
Why Whittard?
At Whittard, we celebrate curiosity, creativity, and continuous growth. Joining us is not just about driving campaigns; it’s about uncovering the exceptional in yourself and in our brand. You’ll work in a collaborative, supportive environment where your ideas and impact will make a genuine difference.
We offer:
- Generous holiday allowance + enjoy your birthday off
- Monthly product allowance
- Up to 50% store discount on Whittard products to enjoy our remarkable range
- Development opportunities aligned with your goals and a culture of recognition where contributions are celebrated
- Auto-enrolment Pension scheme
- Access to our wellbeing portal and Employee Assistance Programme
- Selection of family-friendly benefits… And much more!
If you’re eager to lead performance marketing in a role where every campaign tells a story and every strategy sparks discovery, we’d love to hear from you. Apply now and help us grow Whittard’s legacy, one campaign at a time.
Performance Marketing Manager employer: Whittard Trading Ltd
Contact Detail:
Whittard Trading Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with Whittard's brand and values. Understanding their unique tone and ethos will help you tailor your approach during interviews, showcasing how your vision aligns with their mission.
✨Tip Number 2
Prepare to discuss specific performance marketing campaigns you've led in the past. Highlight your experience with channels like Meta, Google Ads, and TikTok, focusing on measurable results and how you adapted strategies for different markets.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially regarding privacy laws and platform policies. Being knowledgeable about GDPR and CCPA will demonstrate your commitment to compliance and strategic thinking.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked with cross-functional teams. Emphasising your ability to bring together different departments will resonate well with Whittard's integrated strategy approach.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Marketing Manager position at Whittard. Tailor your application to highlight your relevant experience in digital performance marketing, especially in retail.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3-5 years of experience in digital performance marketing. Be specific about your achievements in managing campaigns on platforms like Meta, Google Ads, and TikTok, particularly in both UK and US markets.
Showcase Analytical Skills: Demonstrate your analytical and tactical skills by providing examples of how you've used data to optimise marketing budgets and improve campaign performance. Mention any tools you're proficient in, such as GA4 or Looker/Tableau.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your understanding of Whittard's brand ethos. Share your passion for their products and how you can contribute to their growth story through innovative marketing strategies.
How to prepare for a job interview at Whittard Trading Ltd
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to inform your marketing strategies in the past. Highlight specific metrics like CAC, CLTV, and ROAS that you've successfully managed, as this role heavily relies on analytical skills.
✨Demonstrate Cross-Border Experience
Since the role involves both UK and US markets, share examples of campaigns you've executed in different regions. Discuss how you adapted your strategies to fit local trends and consumer behaviours.
✨Collaborate Creatively
Emphasise your ability to work with creative teams. Prepare to discuss how you've partnered with designers or content creators to develop engaging ad content that aligns with brand ethos and resonates with target audiences.
✨Stay Updated on Industry Trends
Show your knowledge of current digital marketing trends and regulations, such as GDPR and CCPA. Being aware of these will demonstrate your commitment to compliance and your proactive approach to performance marketing.
