At a Glance
- Tasks: Lead marketing and events for a vibrant retail destination in Plymouth.
- Company: Join Whitewall, a dynamic agency embedded at Drake Circus & The Barcode.
- Benefits: Competitive salary, full HR support, and opportunities for professional growth.
- Other info: Exciting role with excellent career prospects in a bustling environment.
- Why this job: Make a real impact on a thriving retail and leisure hub.
- Qualifications: 5-10 years in marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 42000 - 55000 £ per year.
On-site at Drake Circus & The Barcode, Plymouth | Permanent, full-time
Salary: £42,000–£55,000 depending on experience
Employed by Whitewall, embedded full-time within Drake Circus & The Barcode. Whitewall is recruiting to this position on behalf of British Land as part of our embedded staffing model. You will be employed by Whitewall (with full HR, payroll, training and development support) but work exclusively as the onsite Marketing Manager for Drake Circus & The Barcode in Plymouth, one of the South West's leading retail and leisure destinations. This is not an agency role and does not involve working on other Whitewall clients. You’ll work 100% on Drake Circus & The Barcode, alongside the centre team.
About The Role
As Marketing Manager, you will own and deliver the full onsite marketing, events and placemaking programme for Drake Circus & The Barcode. You’ll ensure the destination remains relevant, vibrant, commercially successful, driving footfall, brand strength, retailer performance and asset value. You’ll report to a Whitewall Account Director, with a dotted line into British Land's Senior Retail Marketing Manager.
What you’ll do
- Own the full marketing and events plan, aligned to centre strategy and commercial goals
- Deliver local campaigns, seasonal moments, events and community partnerships
- Manage all digital, social and website content, ensuring accuracy and retailer inclusion
- Build strong local media and PR relationships
- Ensure customer data is collected, managed and used compliantly
- Work closely with Retail Managers and the centre team to drive retailer engagement
- Provide clear communication to retailers and stakeholders about all marketing activity
- Develop partnerships with community groups, authorities and cultural bodies
- Act as the centre's local intelligence hub (insight, trends, demographics, competitor analysis)
- Own performance reporting at site level
- Manage the annual marketing budget, demonstrating strong ROI
- Support leasing and asset management with openings and strategic initiatives
- Manage agencies to ensure high quality delivery
What you’ll bring
- 5-10 years experience in marketing, ideally in retail destinations or placemaking environments
- Commercial mindset with ability to link marketing activity to real business outcomes
- Excellent communication and stakeholder management skills
- Highly organised, comfortable managing multiple projects
- Confident using data and insight to shape reporting and decisions
- Experience with digital and social platforms
- A proactive, positive, problem-solving approach
- Degree-qualified or holding a recognised marketing/communications qualification
About Drake Circus / The Barcode
Drake Circus and The Barcode form one of the UK's most successful retail and leisure destinations, spanning 560,000 sqft and home to more than 80 retailers and 17 bars, cafés and restaurants. With leading brands such as Apple, Footasylum, M&S and Oliver Bonas and The Barcodes leisure anchors including Cineworld, Five Guys and BrewDog, the destination continues to see record footfall growth and plays a major role in Plymouth's city centre economy.
About Whitewall
Whitewall is a marketing, digital and design agency with extensive experience in the built environment. For the past 20 years we’ve worked with clients including British Land and Landsec, helping them deliver footfall and sales growth across their property portfolios, including shopping centres and retail outlets.
How to Apply
Please send your CV to the email address below along with a short note explaining why you’re the right fit for the role by 3rd March 2026.
Marketing Manager, Drake Circus in Plymouth employer: Whitewall Marketing
Whitewall offers an exceptional work environment as the Marketing Manager for Drake Circus & The Barcode, where you will be at the heart of one of the South West's premier retail and leisure destinations. With a strong focus on employee development, competitive salary, and a vibrant culture that encourages creativity and collaboration, you will have the opportunity to make a significant impact while enjoying the benefits of working in a dynamic team dedicated to driving success. Located in Plymouth, this role provides a unique chance to engage with the local community and shape the marketing landscape of a thriving commercial hub.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Drake Circus in Plymouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whitewall Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whitewall Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whitewall Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whitewall Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Drake Circus in Plymouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whitewall Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whitewall Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whitewall Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whitewall Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whitewall Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whitewall Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
