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- Tasks: Lead marketing and events for a vibrant retail destination in Plymouth.
- Company: Join Whitewall, a dynamic agency embedded at Drake Circus & The Barcode.
- Benefits: Competitive salary, full HR support, and opportunities for professional growth.
- Why this job: Make a real impact on a thriving retail and leisure hub.
- Qualifications: 5-10 years in marketing, strong communication skills, and a proactive mindset.
- Other info: Exciting role with excellent career prospects in a bustling environment.
The predicted salary is between 42000 - 55000 £ per year.
On-site at Drake Circus & The Barcode, Plymouth | Permanent, full-time
Salary: £42,000–£55,000 depending on experience
Employed by Whitewall, embedded full-time within Drake Circus & The Barcode. Whitewall is recruiting to this position on behalf of British Land as part of our embedded staffing model. You will be employed by Whitewall (with full HR, payroll, training and development support) but work exclusively as the onsite Marketing Manager for Drake Circus & The Barcode in Plymouth, one of the South West's leading retail and leisure destinations. This is not an agency role and does not involve working on other Whitewall clients. You’ll work 100% on Drake Circus & The Barcode, alongside the centre team.
About The Role
As Marketing Manager, you will own and deliver the full onsite marketing, events and placemaking programme for Drake Circus & The Barcode. You’ll ensure the destination remains relevant, vibrant, commercially successful, driving footfall, brand strength, retailer performance and asset value. You’ll report to a Whitewall Account Director, with a dotted line into British Land's Senior Retail Marketing Manager.
What you’ll do
- Own the full marketing and events plan, aligned to centre strategy and commercial goals
- Deliver local campaigns, seasonal moments, events and community partnerships
- Manage all digital, social and website content, ensuring accuracy and retailer inclusion
- Build strong local media and PR relationships
- Ensure customer data is collected, managed and used compliantly
- Work closely with Retail Managers and the centre team to drive retailer engagement
- Provide clear communication to retailers and stakeholders about all marketing activity
- Develop partnerships with community groups, authorities and cultural bodies
- Act as the centre's local intelligence hub (insight, trends, demographics, competitor analysis)
- Own performance reporting at site level
- Manage the annual marketing budget, demonstrating strong ROI
- Support leasing and asset management with openings and strategic initiatives
- Manage agencies to ensure high quality delivery
What you’ll bring
- 5-10 years experience in marketing, ideally in retail destinations or placemaking environments
- Commercial mindset with ability to link marketing activity to real business outcomes
- Excellent communication and stakeholder management skills
- Highly organised, comfortable managing multiple projects
- Confident using data and insight to shape reporting and decisions
- Experience with digital and social platforms
- A proactive, positive, problem-solving approach
- Degree-qualified or holding a recognised marketing/communications qualification
About Drake Circus / The Barcode
Drake Circus and The Barcode form one of the UK's most successful retail and leisure destinations, spanning 560,000 sqft and home to more than 80 retailers and 17 bars, cafés and restaurants. With leading brands such as Apple, Footasylum, M&S and Oliver Bonas and The Barcodes leisure anchors including Cineworld, Five Guys and BrewDog, the destination continues to see record footfall growth and plays a major role in Plymouth's city centre economy.
About Whitewall
Whitewall is a marketing, digital and design agency with extensive experience in the built environment. For the past 20 years we’ve worked with clients including British Land and Landsec, helping them deliver footfall and sales growth across their property portfolios, including shopping centres and retail outlets.
How to Apply
Please send your CV to the email address below along with a short note explaining why you’re the right fit for the role by 3rd March 2026.
Marketing Manager, Drake Circus in Plymouth employer: Whitewall Marketing
Contact Detail:
Whitewall Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Drake Circus in Plymouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join marketing groups on social media, and don’t be shy to reach out to current employees at Drake Circus or Whitewall. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, events you've managed, and any data-driven results you've achieved. This will give you an edge when you’re chatting with potential employers and show them exactly what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email expressing your enthusiasm. A little initiative goes a long way in making a memorable impression.
✨Tip Number 4
Stay informed about the latest trends in retail marketing. Read up on successful campaigns, understand what drives footfall, and be ready to discuss how you can apply these insights at Drake Circus. Showing that you’re in the know can really set you apart from other candidates!
We think you need these skills to ace Marketing Manager, Drake Circus in Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role at Drake Circus. Highlight your relevant experience in retail marketing and any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it concise but impactful, explaining why you're the perfect fit for this role. We love seeing enthusiasm and a clear understanding of what we do at Drake Circus and The Barcode.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how your marketing efforts have driven footfall or increased brand strength in previous roles. We’re all about results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Let’s get your application rolling!
How to prepare for a job interview at Whitewall Marketing
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing trends, especially in retail and placemaking. Be ready to discuss how your experience aligns with the role at Drake Circus & The Barcode, and think of specific examples where you've driven footfall or brand strength.
✨Showcase Your Communication Skills
As a Marketing Manager, you'll need to communicate effectively with various stakeholders. Prepare to demonstrate your communication style and provide examples of how you've successfully managed relationships with retailers or community groups in the past.
✨Be Data-Driven
Since the role involves using data to shape decisions, come prepared with examples of how you've used insights to drive marketing strategies. Think about how you've measured ROI on previous campaigns and be ready to discuss the impact of your work.
✨Demonstrate Your Organisational Skills
You'll be managing multiple projects, so it's crucial to show that you're highly organised. Prepare to talk about your project management techniques and how you've successfully juggled various marketing initiatives in the past.