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- Tasks: Drive media success for campaigns using traditional and emerging PR techniques.
- Company: Join Whiteoaks International, the UK's leading B2B tech PR agency focused on impactful results.
- Benefits: Enjoy a competitive salary, employee ownership, and financial benefits from our collective success.
- Other info: Full-time, permanent role located in Hook, Hampshire.
- Why this job: Be part of a dynamic team that creates real-world outcomes for top clients in various sectors.
- Qualifications: Previous B2B PR agency experience and excellent communication skills are essential.
The predicted salary is between 25500 - 25500 £ per year.
At Whiteoaks International, we deliver performance PR that drives measurable results. As an Account Executive you will take full responsibility for driving the media success of your team’s campaigns through traditional and emerging PR techniques.
Your efforts will focus on business, national and broadcast media with which you will have existing contacts and work to expand your sphere of influence. Working with the account manager, you will clearly understand your clients’ business, product and service offerings and be able to implement agreed media strategies, as well as to identify proactive opportunities.
PR Account Executive Responsibilities:- Create and accurately update media lists.
- Use tools such as ResponseSource and social media to identify, pitch into and secure feature opportunities.
- Working with both media specialists and content creators to develop relevant and compelling media pitches for own sell ins.
- Generates accurate and informative media briefing documents and materials and confidently shares with relevant client contacts.
- Proactively flagging breaking news stories and upcoming awareness days that result in opportunities for comments from the clients.
- Pitching for events, media/analyst briefings and investigating opportunities for clients such as podcasts and influencer opportunities.
- Previous experience of working within a B2B PR agency.
- Superb written and oral communication skills - confident in making approaches to journalists, analysts and influencers.
- Understanding of how the media works and the differences between trade, broadcast, national, international and social media outlets.
- Genuine interest in a career in B2B PR, social media, and current affairs.
- Proficient user of all Microsoft Office applications.
- Values and consistently delivers a high quality and innovative service to all customers, colleagues and partners.
- Demonstrable interest in trends in the technology PR and marketing sectors.
Why Whiteoaks International? At Whiteoaks, we focus on impact and results - our clients trust us to deliver PR strategies that drive business growth. As the UK's leading B2B tech PR agency, we work with clients in the retail, fintech, enterprise IT, and security sectors to create campaigns that generate real-world outcomes.
As an employee-owned business, you’ll have a direct role in the success of the agency. You'll also benefit financially from our collective success.
Location: Hook, Hampshire RG27 9XA
Hours: Full Time, Permanent
Salary: £25,500 per annum
PR Account Executive employer: Whiteoaks International
Contact Detail:
Whiteoaks International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Executive
✨Tip Number 1
Network with professionals in the B2B PR sector. Attend industry events, webinars, or local meetups to connect with people who work at agencies like Whiteoaks International. Building relationships can lead to valuable referrals and insights about the company culture.
✨Tip Number 2
Stay updated on current trends in technology PR and marketing. Follow relevant blogs, podcasts, and social media accounts to understand what’s happening in the industry. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 3
Familiarise yourself with tools like ResponseSource and social media platforms that are commonly used in PR. Being able to demonstrate your proficiency with these tools can set you apart from other candidates and show your readiness for the role.
✨Tip Number 4
Prepare to discuss your previous experiences in B2B PR during interviews. Think of specific examples where you successfully pitched to journalists or secured media coverage. Highlighting your achievements will showcase your capability and enthusiasm for the role.
We think you need these skills to ace PR Account Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PR Account Executive position at Whiteoaks International. Tailor your application to highlight relevant experiences that align with their expectations.
Craft a Compelling CV: Your CV should clearly showcase your previous experience in B2B PR, highlighting your communication skills and any relevant media contacts. Use bullet points for clarity and ensure it is well-structured and free of errors.
Write a Strong Cover Letter: In your cover letter, express your genuine interest in the role and the company. Mention specific examples of how your skills and experiences make you a great fit for the team, particularly in driving media success and understanding client needs.
Showcase Your Media Knowledge: Demonstrate your understanding of different media outlets and your ability to create effective media pitches. Include any relevant tools or platforms you are familiar with, such as ResponseSource, to show your proactive approach to securing media opportunities.
How to prepare for a job interview at Whiteoaks International
✨Know Your Media Landscape
Familiarise yourself with the different types of media outlets relevant to B2B PR, including trade, national, and broadcast. Be prepared to discuss how you would approach each type and share examples of your existing contacts in these areas.
✨Showcase Your Communication Skills
Since superb written and oral communication skills are crucial for this role, practice articulating your thoughts clearly. Prepare a few examples of successful pitches or campaigns you've worked on that demonstrate your ability to engage with journalists and influencers.
✨Demonstrate Industry Knowledge
Stay updated on current trends in technology PR and marketing sectors. Be ready to discuss recent news stories or campaigns that have caught your attention and explain why they are significant in the context of B2B PR.
✨Prepare Proactive Ideas
Think about potential opportunities for your clients, such as upcoming events or breaking news that could be leveraged for media coverage. Presenting proactive ideas during your interview will show your initiative and understanding of the role's responsibilities.