At a Glance
- Tasks: Drive media success for exciting campaigns using innovative PR techniques.
- Company: Join Whiteoaks International, the UK's leading B2B tech PR agency.
- Benefits: Enjoy a competitive salary, employee ownership, and financial rewards from our success.
- Other info: Dynamic environment with opportunities to work on high-profile campaigns.
- Why this job: Make a real impact in the tech industry while growing your PR skills.
- Qualifications: Experience in B2B PR and strong communication skills are essential.
Salary: £28,000
Hours: 37.5 hours per week
At Whiteoaks International, we deliver performance PR that drives measurable results. As an Account Executive you will take full responsibility for driving the media success of your team’s campaigns through traditional and emerging PR techniques. Your efforts will focus on business, national and broadcast media with which you will have existing contacts and work to expand your sphere of influence. Working with the account manager, you will clearly understand your clients’ business, product and service offerings and be able to implement agreed media strategies, as well as to identify proactive opportunities.
PR Account Executive Responsibilities:
- Create and accurately update media lists.
- Use tools such as ResponseSource and social media to identify, pitch into and secure feature opportunities.
- Working with both media specialists and content creators to develop relevant and compelling media pitches for own sell ins.
- Generate accurate and informative media briefing documents and materials and confidently share with relevant client contacts.
- Proactively flag breaking news stories and upcoming awareness days that result in opportunities for comments from the clients.
- Pitch for events, media/analyst briefings and investigate opportunities for clients such as podcasts and influencer opportunities.
PR Account Executive Requirements:
- Previous experience of working within a B2B PR agency.
- Superb written and oral communication skills – confident in making approaches to journalists, analysts and influencers.
- Understanding of how the media works and the differences between trade, broadcast, national, international and social media outlets.
- Genuine interest in a career in B2B PR, social media, and current affairs.
- Proficient user of all Microsoft Office applications.
- Values and consistently delivers a high quality and innovative service to all customers, colleagues and partners.
- Demonstrable interest in trends in the technology PR and marketing sectors.
Why Whiteoaks International?
At Whiteoaks, we focus on impact and results – our clients trust us to deliver PR strategies that drive business growth. As the UK’s leading B2B tech PR agency, we work with clients in the retail, fintech, enterprise IT, and security sectors to create campaigns that generate real-world outcomes.
As an employee-owned business, you’ll have a direct role in the success of the agency. You’ll also benefit financially from our collective success.
Locations
PR Account Executive in Hampshire, Hook employer: Whiteoaks International
At Whiteoaks International, located in Hook, Hampshire, we pride ourselves on being an employee-owned agency where your contributions directly influence our collective success. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth in the fast-paced world of B2B tech PR. Join us to not only drive impactful client campaigns but also to share in the financial rewards of our achievements together.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Executive in Hampshire, Hook
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Whiteoaks International. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Whiteoaks International, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Whiteoaks International inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Executive in Hampshire, Hook
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Whiteoaks International. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Whiteoaks International.
How to prepare for a job interview at Whiteoaks International
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
