Our client doesn’t need pretty ads. They need ads that make money.
We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.
The role
You will write direct-response scripts and ad concepts, study how they perform, and improve them.
Day-to-day, you will:
- Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
- Get to the conversion ask quickly instead of telling a slow brand story.
- Think in terms of broad targeting, where the message does the audience selection.
- Read performance data and decide what to test next.
- Study competitor ads, then create something new instead of copying them
You are probably a great fit if you: -
- Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
- Write short, punchy, conversion-focused scripts.
- Think in angles, hooks, and pain points, and enjoy finding new ones.
- Are creative and curious, and would rather test ideas than manage spreadsheets.
- Can look at a plain-looking ad and explain why it converts.
- Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.
- Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
- A relevant portfolio of Meta or direct-response ads and scripts (see below).
- Fluent spoken and written English, including a short phone check.
- Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
- Willingness to take part in a paid trial.
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Full-Stack Meta Creative Strategist | Paid Trial to Full-Time employer: Whitecollars
Join a dynamic and innovative team as a Senior Creative Strategist, where your expertise will directly influence the success of fast-scaling DTC skincare and cosmetics brands. Enjoy a highly competitive compensation package, uncapped performance bonuses, and the flexibility of a fully remote setup that empowers you to work from anywhere in the world. With a culture that values proactivity, collaboration, and relentless pursuit of excellence, this is an exceptional opportunity for growth-oriented individuals looking to make a significant impact in the creative landscape.
