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- Tasks: Lead SEO strategy, optimise content, and drive growth for a high-potential affiliate website.
- Company: Join White Swan Data, a dynamic startup at the forefront of iGaming and data technology.
- Benefits: Enjoy flexible work options, health insurance, gym memberships, and regular team socials.
- Why this job: Be part of an innovative team where your ideas can shape the future of SEO in iGaming.
- Qualifications: 5+ years of SEO experience, strong content skills, and proficiency with modern SEO tools required.
- Other info: Opportunity for significant growth and leadership in a rapidly evolving industry.
The predicted salary is between 36000 - 60000 £ per year.
Department:
Operations
Location:
London, UK
Compensation:
£40,000 – £70,000 / year
Description
About White Swan Data
Technology is at the heart of our business and has produced consistent and significant results. We are a small but rapidly growing team of mathematicians, data scientists and software engineers constantly striving to refine our world class statistical models while also researching and deploying new ones.
Our work bridges three domains, each challenging in its own right – iGaming, quantitative research and software development. This convergence demands a rare blend of skills and creativity to identify and capitalise on inefficiencies across the iGaming landscape. The opportunities are vast, but we are only as good as the people we bring on board.
As a startup, we offer a dynamic and entrepreneurial environment where you\’ll work on impactful projects and have the autonomy to explore new ideas. In-person collaboration and innovation are at the heart of what we do, and we are always looking for individuals who can contribute their unique perspectives and talents to help us stay ahead in a constantly evolving industry.
About The Role
Following the recent acquisition of a high-potential affiliate website in the iGaming sector, we are looking for a driven SEO Manager to take complete ownership of this asset. Your mission will be to architect and execute the strategy that unlocks its full growth potential.
The ideal candidate is a hands-on SEO expert, deeply skilled in technical optimisation, on-page strategy, and link building. You will work closely with our development team to coordinate site improvements, take the lead on writing and editing authoritative content, train up colleagues to help with all aspects of the business, and call in freelancers if needed.
This is a foundational role with a significant opportunity for growth. We are looking for an entrepreneurial SEO Manager to help build, lead, and shape the future.
Key Responsibilities
- Drive SEO strategy by conducting in-depth technical audits, keyword research, site architecture reviews, and competitor analysis.
- Collaborate proactively with the product team to resolve technical SEO issues and optimise conversion-focused user journeys.
- Own the entire content production lifecycle, from planning and creation to ensuring every piece is optimised for search intent.
- Direct and manage external resources, including agencies and freelancers, and lead hiring for new team members as required.
- Help deliver clear and actionable performance reports to senior management, highlighting key metrics, progress, and strategic recommendations.
- Develop and execute a high-impact link-building strategy.
- Mentor colleagues to build team-wide SEO expertise.
Must Have
Skills, Knowledge and Expertise
- Hands-on SEO experience, with a proven track record of driving organic growth through expert-level technical and on-page SEO.
- Exceptional content skills, including hands-on experience in writing, editing, and managing freelance content creators to maintain a high standard of quality.
- Proven success in link building, with experience designing and executing strategies to acquire high-authority backlinks.
- Deep proficiency with the modern SEO toolkit (GA4, GSC, GTM, Ahrefs/Semrush, Clicky).
- Expertise with WordPress, demonstrating the ability to manage content, plugins, and site structure effectively.
Nice to have:
- Direct experience in the iGaming / online gambling sector is a significant advantage.
- Previous experience managing or owning an affiliate website.
- Experience leading a small team or having direct line management responsibilities.
- A strong understanding of how to leverage AI tools ethically and effectively to scale SEO and content processes.
- Working knowledge of basic web development (wordpress, HTML, CSS, JavaScript) for more effective collaboration with developers.
- Familiarity with the cryptocurrency space, particularly as it relates to gambling/iGaming.
- Experience using web crawlers (Screaming Frog, etc).
Benefits
- Salary depending on experience.
- A share of net profits generated/Equity Upside
- 25 days holiday per annum, plus UK bank holidays.
- Private health & dental insurance.
- Optical cover through Aviva.
- Pension plan.
- Gympass membership to over 1900 gyms and wellness businesses.
- Breakfast bought in every day and lunch bought in twice a week
- Free coffee & snacks at the office.
- Regular team events & socials.
SEO Manager employer: White Swan Data
Contact Detail:
White Swan Data Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in SEO, especially those relevant to the iGaming sector. This will not only enhance your knowledge but also demonstrate your commitment to staying ahead in a rapidly evolving industry.
✨Tip Number 2
Network with professionals in the iGaming and SEO fields. Attend industry events or webinars to connect with potential colleagues and learn from their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your hands-on experience by preparing case studies of past SEO projects you've managed. Highlight specific results and strategies you implemented, as this will give us a clear picture of your capabilities and how you can contribute to our team.
✨Tip Number 4
Be ready to discuss your approach to mentoring and training others in SEO. Since this role involves building team-wide expertise, demonstrating your ability to share knowledge and develop others will set you apart from other candidates.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of hands-on SEO experience. Focus on specific achievements in technical optimisation, content management, and link building that align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and the iGaming sector. Mention how your skills can contribute to White Swan Data's growth and detail any relevant experiences that showcase your entrepreneurial spirit.
Showcase Your Technical Skills: Include specific examples of tools you've used, such as GA4, GSC, and Ahrefs/Semrush. Highlight your proficiency with WordPress and any experience you have with web development to demonstrate your ability to collaborate effectively with developers.
Demonstrate Leadership Potential: If you have experience mentoring colleagues or managing teams, be sure to mention this. Discuss how you can help build SEO expertise within the team and your approach to leading projects and external resources.
How to prepare for a job interview at White Swan Data
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with SEO. Highlight specific projects where you've driven organic growth, detailing the strategies you implemented and the results achieved. This will demonstrate your capability to take ownership of the affiliate website.
✨Familiarise Yourself with iGaming
Since the role is within the iGaming sector, it’s beneficial to have a solid understanding of this industry. Research current trends, challenges, and opportunities in iGaming SEO to show your enthusiasm and readiness to contribute effectively.
✨Prepare for Technical Questions
Expect questions about technical SEO, site architecture, and tools like GA4 and Ahrefs. Brush up on your knowledge of these tools and be ready to explain how you've used them to solve SEO issues or improve site performance in past roles.
✨Demonstrate Leadership Skills
As this role involves mentoring colleagues and potentially managing freelancers, be ready to discuss your leadership style. Share examples of how you've trained others in SEO best practices or led projects, showcasing your ability to build team-wide expertise.
