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- Tasks: Lead SEO strategy and optimise affiliate websites for growth in the crypto and iGaming sectors.
- Company: Join a dynamic startup at the forefront of data technology and innovation.
- Benefits: Competitive salary, profit sharing, health insurance, gym membership, and generous holiday allowance.
- Why this job: Shape the future of our affiliate department and make a real impact on exciting projects.
- Qualifications: Proven SEO expertise, strong content skills, and experience with modern SEO tools.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 40000 - 70000 £ per year.
Department: Operations
Employment Type: Full Time
Location: London, UK
Reporting To: Peter Frankland
Compensation: £40,000 - £70,000 / year
About White Swan Data
Technology is at the heart of our business and has produced consistent and significant results. We are a small but rapidly growing team of mathematicians, data scientists and software engineers constantly striving to refine our world class statistical models while also researching and deploying new ones. Our work bridges three domains, each challenging in its own right - iGaming, quantitative research and software development. This convergence demands a rare blend of skills and creativity to identify and capitalise on inefficiencies across the iGaming landscape. The opportunities are vast, but we are only as good as the people we bring on board. As a startup, we offer a dynamic and entrepreneurial environment where you’ll work on impactful projects and have the autonomy to explore new ideas. In-person collaboration and innovation are at the heart of what we do, and we are always looking for individuals who can contribute their unique perspectives and talents to help us stay ahead in a constantly evolving industry.
About the Role
Following the recent acquisition of a high-potential affiliate website in the crypto & iGaming sector, we are looking for a driven SEO Project Lead to take complete ownership of this asset. Your mission will be to architect and execute the strategy that unlocks its full growth potential, with a piece of the venture's profits being distributed back to the team you lead. The ideal candidate is a hands-on SEO expert, deeply skilled in technical optimisation, on-page strategy, and link building. You will work closely with our development team to coordinate site improvements, take the lead on organising the writing and editing of authoritative content, train up colleagues to help with all aspects of the business, and call in freelancers when needed. This is a foundational role with a large opportunity for growth, it is an area of business we are actively looking to expand. We are looking for an entrepreneurial Project Lead to help build, lead, and shape the future of the affiliates department.
Key Responsibilities
- Drive SEO strategy by conducting in-depth technical audits, keyword research, site architecture reviews, and competitor analysis.
- Collaborate proactively with the product team to resolve technical SEO issues and optimise conversion-focused user journeys.
- Own the entire content production lifecycle, from planning and creation to ensuring every piece is optimised for search intent.
- Direct and manage external resources, including agencies and freelancers, and lead hiring for new team members as required.
- Help deliver clear and actionable performance reports to senior management, highlighting key metrics, progress, and strategic recommendations.
- Develop and execute a high-impact link-building strategy.
- Mentor colleagues to build team-wide SEO expertise.
Must have
- Hands-on SEO experience, with a proven track record of driving organic growth through expert-level technical and on-page SEO.
- Exceptional content skills, including hands-on experience in writing, editing, and managing freelance content creators to maintain a high standard of quality.
- Proven success in link building, with experience designing and executing strategies to acquire high-authority backlinks.
- Deep proficiency with the modern SEO toolkit (GA4, GSC, GTM, Ahrefs/Semrush, Clicky).
- Expertise with WordPress, demonstrating the ability to manage content, plugins, and site structure effectively.
Nice to have
- Direct experience in the iGaming / online gambling and crypto sectors is a significant advantage.
- Previous experience managing or owning an affiliate website.
- Experience leading a small team or having direct line management responsibilities.
- A strong understanding of how to leverage AI tools ethically and effectively to scale SEO and content processes.
- Working knowledge of basic web development (WordPress, HTML, CSS, JavaScript) for more effective collaboration with developers.
- Familiarity with the cryptocurrency space, particularly as it relates to gambling/iGaming.
- Experience using web crawlers (Screaming Frog, etc).
Benefits
- Salary depending on experience.
- A share of net profits generated/Equity Upside.
- 25 days holiday per annum, plus UK bank holidays.
- Private health & dental insurance.
- Optical cover through Aviva.
- Pension plan.
- Gympass membership to over 1900 gyms and wellness businesses.
- Breakfast bought every day and lunch bought twice a week.
- Free coffee & snacks at the office.
- Regular team events & socials.
Project Lead - SEO & Affiliate websites employer: White Swan Data
Contact Detail:
White Swan Data Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Project Lead - SEO & Affiliate websites
✨Tip Number 1
Network like a pro! Get out there and connect with people in the SEO and iGaming space. Attend industry events, join relevant online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO projects and successes. This is a great way to demonstrate your expertise and creativity to potential employers, especially for a hands-on role like Project Lead.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with tools like GA4, Ahrefs, and WordPress. We want to see that you can not only talk the talk but also walk the walk when it comes to SEO strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our dynamic team at White Swan Data. Don’t miss out on this opportunity!
We think you need these skills to ace Project Lead - SEO & Affiliate websites
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Project Lead role. Highlight your hands-on SEO experience and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for SEO and affiliate marketing, and explain why you're excited about joining our team. Let us know how you can contribute to our growth!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven organic growth or improved site performance in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at White Swan Data
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO skills and be ready to discuss your past successes in driving organic growth. Be prepared to share specific examples of audits you've conducted, strategies you've implemented, and the results you've achieved.
✨Showcase Your Content Skills
Since content is a big part of this role, come armed with examples of your writing and editing work. Highlight how you've managed freelance content creators and maintained quality standards. This will show that you can own the entire content production lifecycle.
✨Demonstrate Your Leadership Potential
Even if you haven't led a team before, think about times when you've mentored colleagues or taken charge of a project. Be ready to discuss how you would approach building and leading a team in this new role, as they’re looking for someone entrepreneurial.
✨Familiarise Yourself with the Industry
Given the focus on iGaming and crypto, do some research on current trends and challenges in these sectors. Being able to speak knowledgeably about the industry will set you apart and show that you're genuinely interested in the role and the company.
