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- Tasks: Lead the design of innovative knitwear and jersey collections from concept to production.
- Company: Join White Stuff, a vibrant brand known for unique clothing and accessories since 1985.
- Benefits: Enjoy hybrid working, annual bonuses, 25 days holiday, and a 50% discount on products.
- Why this job: Be part of a creative team that values innovation, collaboration, and personal growth.
- Qualifications: Significant fashion design experience with a focus on knitwear and strong leadership skills required.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
As the Senior Designer for Knitwear & Jersey, you will lead the creative direction and execution of the category, delivering standout, trend-driven collections that align with the brand’s aesthetic and commercial goals. A strong creative yet commercial & inspirational Senior Designer who is an innovative creative leader that can find the right balance between creativity with a sense of humour in the product handwriting. Blending deep technical knowledge with trend awareness, you’ll craft innovative and cohesive ranges that captivate our customer. You’ll inspire and guide a small team, working closely with cross-functional partners to ensure a seamless balance of creativity, quality, and commercial success that are inspirational and unique, that surprise and delight our customer.
Primary objective of the job:
You will drive the knitwear and jersey product development in tandem with the wider design and buying team, identifying relevant trends & new yarns, fabrics and silhouettes delivering innovation & driving growth to meet business KPI’s. Create knit and jersey designs that offer newness, choice & a cohesive handwriting throughout the seasons so that White Stuff stands out from the crowd, this is imperative to make the brand look & feel different & capture new customers in the UK & international markets.
What You’ll Be Doing
- Own and drive the end-to-end design process for Knitwear & Jersey—from initial concept to sealed sample—adhering to the critical path and seasonal timelines.
- Create directional mood boards that define seasonal trends, colour palettes, yarns, and silhouettes, ensuring a strong and relevant point of view.
- Collaborate with the Head of Design to develop cohesive, outfitting-led collections that complement the broader product offer with that White Stuff twist.
- Partner with other Senior Designers to ensure outfitting across categories is clear, compelling, and customer-centric.
- Source and develop yarns and fabrics, designing within fabric groups to maximize impact and commercial viability.
- Produce CADs and comprehensive tech packs that clearly communicate design intent and construction details. Fully CAD literate within Photoshop, Illustrator & PowerPoint
- Manage and mentor a small team (2 direct reports), providing creative leadership, clear direction, and ongoing development.
- Liaise with far east suppliers to ensure quality execution, timely development, and production alignment.
- Oversee proto development, ensuring first samples meet expectations in fit, construction, and finish, in collaboration with Buying and Technical teams.
- Analyze performance data—including sales, returns, and customer feedback—to inform design direction and improve future ranges.
- Work closely with the Buying team to maintain strong supplier relationships and manage development milestones.
- Apply cost-effective design strategies to deliver high-impact product while meeting margin targets.
- Support seasonal planning with research, trend analysis, colour palettes, and concept presentations.
- Be an active presence in the studio, fostering collaboration and team momentum.
- Strategical thinking and be to stand back from the day-to-day issues to see & act on the bigger picture
- Excellent team player who leads by example to wider team & division & be seen as a brand ambassador.
- Very competent communication, influencing, negotiation skills, good working ethics & able to work with peers equally in managing up/down
- Identifies improvements in existing ways of working to achieve all KPI’s, communicates this clearly to the team
- Strong energized & engaging presentation skills showing a positive/pro-active approach
What you’ll need:
- Significant experience in fashion design, with a strong focus on Knitwear and Jersey.
- Deep technical knowledge of yarns, construction methods, and fabric development.
- A proven ability to create designs that are both creatively exciting and commercially successful.
- Strong leadership skills, with the ability to guide and inspire a design team.
- A sharp eye for detail and a strong sense of styling and outfitting across categories.
- Proficiency in Adobe Illustrator and Photoshop, with strong CAD and technical drawing skills.
- A keen understanding of fashion trends, market shifts, and customer insights.
- Excellent relationship-building and communication skills, with the ability to influence internal and external stakeholders.
- Highly organized, proactive, and solution-focused, with a drive for excellence.
What we will offer you:
You will be entitled to an array of great benefits, some of which include:
Hybrid working
Annual bonus opportunity
Up to 25 days holiday per annum plus bank holidays
2 extra (paid!) days off per year to volunteer in the local community
50% discount
Subsidised BUPA Dental Insurance
Healthcare cash plan and Life Assurance
Interest free season ticket loan
Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age .
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Retail Apparel and Fashion
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Senior Designer (Knitwear & Jersey) employer: White Stuff
Contact Detail:
White Stuff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Designer (Knitwear & Jersey)
✨Tip Number 1
Familiarise yourself with White Stuff's unique aesthetic and product offerings. Visit their stores or website to understand their style, colour palettes, and fabric choices. This knowledge will help you align your design ideas with their brand vision during interviews.
✨Tip Number 2
Prepare a portfolio that showcases your best knitwear and jersey designs. Highlight projects where you've successfully balanced creativity with commercial viability, as this is crucial for the role. Be ready to discuss your design process and how you’ve led teams in previous positions.
✨Tip Number 3
Network within the fashion industry, especially with professionals who have experience in knitwear and jersey design. Attend relevant events or workshops to connect with potential colleagues or mentors who can provide insights into the company culture at White Stuff.
✨Tip Number 4
Stay updated on current fashion trends and market shifts, particularly in knitwear and jersey. Being able to discuss recent trends and how they could influence your designs will demonstrate your passion and knowledge during the interview process.
We think you need these skills to ace Senior Designer (Knitwear & Jersey)
Some tips for your application 🫡
Understand the Brand: Before you start your application, take some time to understand White Stuff's brand identity. Familiarise yourself with their unique style, values, and the type of products they offer. This will help you tailor your application to reflect how you can contribute to their vision.
Showcase Your Experience: In your CV and cover letter, highlight your significant experience in fashion design, particularly in Knitwear and Jersey. Provide specific examples of past projects that demonstrate your technical knowledge and creative abilities, ensuring they align with the job description.
Demonstrate Leadership Skills: As a Senior Designer, you'll need strong leadership skills. In your application, mention any experience you have in mentoring or leading a team. Share examples of how you've inspired others and contributed to a collaborative work environment.
Tailor Your Portfolio: Include a portfolio that showcases your best work in knitwear and jersey design. Make sure it reflects your ability to create commercially successful designs while also being creatively exciting. Highlight any innovative techniques or materials you've used that could be relevant to White Stuff's aesthetic.
How to prepare for a job interview at White Stuff
✨Showcase Your Creative Process
Be prepared to discuss your design process in detail. Bring along a portfolio that highlights your best work, especially in knitwear and jersey. Explain how you develop concepts from initial ideas to final products, and be ready to share the thought process behind your designs.
✨Understand the Brand's Aesthetic
Research White Stuff thoroughly before the interview. Familiarise yourself with their collections, brand values, and target audience. Be ready to discuss how your design philosophy aligns with their aesthetic and how you can contribute to their unique identity.
✨Demonstrate Leadership Skills
As a Senior Designer, you'll need to inspire and guide a team. Prepare examples of how you've successfully led projects or mentored others in the past. Highlight your ability to foster collaboration and maintain a positive team environment.
✨Prepare for Technical Questions
Expect questions about your technical knowledge of yarns, fabrics, and construction methods. Brush up on industry trends and be ready to discuss how you incorporate these into your designs. Showing your expertise will demonstrate your suitability for the role.
