At a Glance
- Tasks: Drive digital marketing performance and support customer growth in a fast-paced retail environment.
- Company: Join White Stuff, a vibrant brand known for its unique designs and collaborative culture.
- Benefits: Enjoy hybrid working, generous holiday, discounts, and a bonus opportunity.
- Other info: Embrace a supportive environment that values creativity and personal growth.
- Why this job: Be part of an exciting eCommerce team and make a real impact on digital marketing strategies.
- Qualifications: Experience in digital marketing, especially in fashion retail, with strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
Who we are: White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive. Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are: We’re looking for a commercially minded Digital Marketing Executive to join our eCommerce team at an exciting time for the business. Working closely with the Digital Marketing Manager, you’ll play an important role in driving performance across digital channels, supporting customer growth, and delivering trading activity across the website. This is a hands-on role in a fast-paced retail environment, ideal for someone who is highly organised, commercially minded, and eager to develop their career in digital marketing.
What you’ll be doing:
- Channel management & optimisation
- Support the day-to-day management of Paid Social, Paid Search, SEO and Affiliate channels
- Work closely with agency partners and third-party platforms to optimise performance
- Manage and optimise the affiliate programme, including monthly validations
- Support the optimisation of the product feed to improve performance across channels
- Maintain and grow organic search visibility, working with SEO partners
- Performance & reporting
- Own weekly reporting on key KPIs including spend, demand, ROAS, new customers and CPA
- Use Excel (including pivot tables) to analyse performance and identify trends and opportunities
- Monitor channel performance and proactively suggest optimisations
- Track competitor activity and report on digital marketing trends
- Testing & growth
- Support the planning and execution of a test-and-learn roadmap across channels
- Identify new opportunities to drive performance and scale activity
- Work with partners to implement and evaluate tests, sharing learnings with the wider team
- Cross-team collaboration
- Work closely with different teams across the business such as Marketing and Customer & Data Insights team to deliver against trading and customer targets
- Brief in creative assets and copy, ensuring alignment with brand tone of voice
- Support website content builds to ensure campaigns and trading activity are executed effectively
- Operations & execution
- Manage relationships with third-party partners (e.g. feed providers, affiliate network)
- Ensure campaigns are delivered accurately and on time, with strong attention to detail
- Support ad-hoc projects across the eCommerce team as required
What you’ll need:
- Skills & experience
- Experience in digital marketing, ideally within fashion retail
- Familiarity with platforms such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads and Google Search Console
- Understanding of SEO fundamentals
- Analytical skills with confidence using Excel (including pivot tables)
- Experience working with agencies or external partners is a plus
- Ways of working
- Highly organised with strong attention to detail
- Able to manage multiple priorities and meet deadlines in a fast-paced environment
- Proactive and able to take ownership, with the confidence to work independently as you grow in the role
- Strong communication skills and ability to build relationships across teams and partners
- Curious mindset with a passion for testing, learning and continuous improvement
- Mindset
- Commercially minded, with an interest in driving performance and growth
- Passionate about digital marketing and eCommerce, particularly within the retail industry
What we will offer you: As a Digital Marketing at White Stuff you will be entitled to an array of great benefits, some of which include:
- Hybrid working
- Quarterly/Annual bonus opportunity
- Up to 25 days holiday per annum, plus bank holidays
- 2 extra (paid!) days off per year to volunteer in the local community
- 50% discount
- Subsidised BUPA Dental Insurance
- Healthcare cash plan and Life Assurance
- Interest free season ticket loan
- Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
Digital Marketing Executive Marketing · White Stuff Head Office, London · employer: White Stuff
At White Stuff, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that values creativity and collaboration. As a Digital Marketing Executive in our London head office, you'll enjoy a range of benefits including hybrid working, generous holiday allowances, and opportunities for personal growth within a supportive team environment. Join us to be part of a brand that not only champions unique design but also invests in the development of its people, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive Marketing · White Stuff Head Office, London ·
✨Tip Number 1
Get to know White Stuff! Research their brand, values, and products. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common digital marketing questions. Be ready to discuss your experience with SEO, Google Analytics, and how you've driven performance in past roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Digital Marketing Executive Marketing · White Stuff Head Office, London ·
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through! Share specific examples of your experience and how it aligns with our goals at White Stuff. We love seeing candidates who are genuinely excited about the role.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this position. Highlight relevant skills and experiences that match the job description. We want to see how you can contribute to our eCommerce team, so make it clear why you're the perfect fit!
Be Data-Driven:Since this role involves performance reporting and analysis, don’t shy away from showcasing your analytical skills. Include any relevant metrics or achievements in your application. We appreciate candidates who can demonstrate their ability to drive results through data.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at White Stuff!
How to prepare for a job interview at White Stuff
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing fundamentals, especially in areas like SEO, PPC, and analytics. Familiarity with tools like Google Analytics and Meta Ads will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed performance metrics and what actions you took based on your findings. This will demonstrate your ability to contribute to the team's KPIs.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve built relationships with partners or agencies in previous positions.
✨Demonstrate Your Passion for Retail
Express your enthusiasm for the fashion retail industry and digital marketing. Share any personal projects or interests that align with White Stuff's values, showing that you're not just looking for a job, but are genuinely excited about contributing to their brand.
