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- Tasks: Lead and optimise our eCommerce strategy, driving growth and enhancing customer experience.
- Company: Join White Stuff, a vibrant brand known for unique clothing and homeware since 1985.
- Benefits: Enjoy up to 28 days holiday, annual bonuses, and a 50% discount on products.
- Why this job: Be part of a dynamic team that values creativity, accountability, and innovation in a supportive culture.
- Qualifications: Minimum 3 years in eCommerce leadership with strong commercial acumen and strategic thinking.
- Other info: This role offers high exposure to the Board and opportunities for community volunteering.
The predicted salary is between 43200 - 72000 £ per year.
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and likeminded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
We are looking for:
- A confident and knowledgeable Leader, with an entrepreneurial spirit.
- Ambitious, positive and energetic with a passion to succeed.
- An experienced online retailer with an proven record of driving growth through trading, performance marketing, CRO, utilising tech operational efficiency.
- A Commercially minded strategic thinker with strong analytical skills.
- A team player, holding a pivotable role within the leadership team
Primary objective of the job:
The brand has seen considerable growth over the past year having gone through a digital transformation process including a replatform to a new headless architecture and have ambitious plans to grow further.
We are a truly multi-channel, customer-centric brand, underpinned by best in class technology and most importantly our exceptional people. We are now looking for an experienced, commercially minded Head of E-Commerce to oversee all aspects of our E-commerce business. You will report to the Channel Director and will work hand in hand with Head of brand, Head of customer, Head of retail.
You will have direct ownership of the online P&L and customer experience, performance marketing, operations and execution of trading strategy.
As Head of E-Commerce you will be fully responsible for the activities and performance of the channel. You will have high exposure to the Board and Executive, accountable for day to day trading as well as setting longer term strategy budgets and own a number of 3 rd party relationships.
What you’ll be doing:
- Own and deliver the ecommerce P&L and growth strategy for White Stuff.com
- Deliver a best in class and data driven end to end customer journey.
- Identify efficiency and optimisation opportunities across all aspects of the business, driving margin and profitability metrics.
- Drive sales and new customer growth through channel specific performance marketing channel strategy across PPC, Social media, SEO, Affiliates and Email.
- Manage and develop the website and cross channel teams in alignment with overall business strategy.
- Benchmark and measure onsite and marketing metrics to drive continuous improvement and innovation.
What you’ll need:
- A proven track record within e-commerce with minimum of 3 years leadership experience.
- Strong commercial acumen and P&L ownership
- Excellent leadership and communications skills
- A strategic thinker – can clearly define, set and deliver a strategic plan.
- A data driven, fail fast / test and learn mentality – always looking to improve and take opportunities
- A deep understanding of the E-commerce landscape, new technologies and consumer trends
What we will offer you:
As a Head of eCommerce at White Stuff you will be entitled to an array of great benefits, some of which include:
- Annual bonus opportunity
- Up to 28 days holiday per annum plus bank holidays
- 2 extra (paid!) days off per year to volunteer in the local community
- 50% discount
- Subsidised BUPA Dental Insurance
- Healthcare cash plan and Life Assurance
- Interest free season ticket loan
- Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age .
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Head of eCommerce E-commerce · London · (London) employer: White Stuff
Contact Detail:
White Stuff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce E-commerce · London · (London)
✨Tip Number 1
Familiarise yourself with White Stuff's brand values and recent digital transformation. Understanding their unique approach to eCommerce will help you align your vision with theirs during discussions.
✨Tip Number 2
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with performance marketing and P&L management, as these are crucial for the Head of E-Commerce position.
✨Tip Number 3
Showcase your leadership style and how you foster collaboration within teams. Since this role involves working closely with various department heads, demonstrating your ability to lead and communicate effectively is key.
✨Tip Number 4
Stay updated on the latest eCommerce trends and technologies. Being able to discuss current consumer behaviours and innovative strategies will set you apart as a forward-thinking candidate.
We think you need these skills to ace Head of eCommerce E-commerce · London · (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in eCommerce, particularly any leadership roles and achievements in driving growth. Use specific metrics to demonstrate your impact, such as percentage increases in sales or improvements in customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your entrepreneurial spirit aligns with White Stuff's values. Mention specific strategies you've implemented in the past that relate to their goals, such as performance marketing or customer journey optimisation.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decisions in previous positions. Discuss any tools or methodologies you’ve employed to measure performance and drive improvements.
Demonstrate Leadership Experience: Highlight your leadership style and how it has contributed to team success. Provide examples of how you've managed cross-functional teams and collaborated with other departments to achieve business objectives, as this is crucial for the Head of E-Commerce role.
How to prepare for a job interview at White Stuff
✨Show Your Leadership Skills
As a Head of E-Commerce, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully led teams in the past, focusing on your communication style and how you foster collaboration.
✨Understand the Brand's Vision
Familiarise yourself with White Stuff's brand identity and values. Be ready to discuss how your vision aligns with theirs and how you can contribute to their growth strategy while maintaining their unique personality.
✨Highlight Your Data-Driven Approach
Since the role requires a strong analytical mindset, be prepared to discuss specific metrics you've used to drive e-commerce success. Share examples of how you've leveraged data to optimise customer journeys and improve performance marketing.
✨Demonstrate Your Commercial Acumen
The position involves P&L ownership, so be ready to talk about your experience managing budgets and driving profitability. Discuss strategies you've implemented in previous roles that have led to significant financial growth.
