Marketing & Campaigns Manager — Hybrid, Education Impact in Halifax

Permanent role, 37 hours per week £40,000 to £50,000 (Full time equivalent) dependent on experience. Hybrid (Halifax/Leeds based with flexible remote working - 3 days office, 2 days remote).

The role involves joining an innovative and dynamic organisation redefining the future of education. This is a rare and exciting opportunity to join a passionate and forward-thinking team, driving impactful change and shaping the educational landscape for future generations. You will help support White Rose Education's vision of empowering educators, enhancing student outcomes and expanding our reach and impact globally.

As the Marketing & Campaigns Manager, you will play a pivotal role in planning and delivering marketing and communications activity. Reporting directly to the Head of Marketing, you will lead the development and execution of multi-channel campaigns across digital, email, social, PR and events. You will ensure messaging is clear, consistent and teacher-focused, while managing multiple projects and stakeholders across the organisation.

This is a hands-on role combining strategic oversight with day-to-day delivery. You will also take the lead on key events, PR activity, internal communications, website content and agency management, helping to strengthen our brand and deepen our engagement with schools and partners.

Requirements

The purpose of the role is to lead the planning and delivery of marketing and communications activity, ensuring it reflects our values, supports schools and strengthens relationships across the sector. This requires someone highly organised, confident managing multiple projects, and able to communicate clearly with a wide range of stakeholders.

Key Responsibilities include:

• Management of the marketing campaign plan.
• Develop, manage and deliver the annual marketing campaign plan aligned to organisational priorities.
• Coordinate campaign activity across digital, email, social, PR and events.
• Monitor performance and provide clear reporting on impact, engagement and outcomes.
• Ensure messaging remains consistent, teacher-focused and research-informed.
• Manage marketing requests from the wider business and balance these with other responsibilities and priorities.
• Lead the planning and delivery of key White Rose Education events.
• Coordinate logistics, messaging, materials and on-the-day delivery.
• Evaluate event impact and identify opportunities for improvement.
• Develop and oversee PR activity to raise awareness of White Rose Education's work.
• Draft and oversee press releases, statements and leadership communications.
• Lead internal communications to ensure colleagues are informed, aligned and engaged.
• Oversee website content planning and updates.
• Act as the main point of contact for marketing and PR agencies.
• Monitor budgets and ensure value for money.

All staff must have an awareness and commitment to safeguarding and promoting the welfare of students. It is an expectation that all staff will share this commitment.

Person Specification - Core Competencies

Essential:

• Proven experience in a marketing and campaign management role.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Experience managing events and coordinating cross-functional teams.
• Confidence using website content management systems and digital analytics tools.

Desirable:

• Degree or equivalent in a marketing related discipline.
• Experience managing PR or media relationships.
• A passion for creative and strategic marketing.

What We Offer

• A meaningful role in a mission-led organisation making a real difference to teachers and learners.
• Collaborative and supportive team culture.
• Hybrid and flexible working opportunities.
• Generous holiday allowance and benefits package.
• Opportunity to grow with a fast-scaling, values-driven company.