Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and elevate dealership performance while building high-performing teams.
- Company: Join Trotman Auto Group, one of Canada’s Best Managed Companies.
- Benefits: Earn up to $400,000 with medical, dental, and wellness benefits.
- Other info: Access ongoing leadership development and shared services support.
- Why this job: Own your outcomes and drive real change in a dynamic environment.
- Qualifications: 3+ years as a GM in an OEM dealership with strong leadership skills.
Looking for a senior leadership opportunity in White Rock with a top automotive employer? Join White Rock Volkswagen, part of Trotman Auto Group, recognized as one of Canada’s Best Managed Companies.
What Makes TAG Different
At TAG, our stores operate with real entrepreneurship and ownership, within a high-performing dealer group. You’re not on your own. You’ll have access to shared services, proven systems, and group-level support. But the expectation is clear: You own the outcome. This is not a sit-back, run-the-payroll kind of GM role. This is a full ownership, performance-driven leadership position for a proven operator who knows how to build and lead high-performing teams, and wants to run a business, not just manage it.
What You Get:
- Senior leadership role within a top BC automotive dealer group
- $150,000 to $400,000 per year earning potential
- Medical, dental, and mental wellness benefits
- RRSP program
- Paid time off
- Ongoing leadership development (NADA + internal programs)
- Access to TAG University, Leadership Academy, and playbooks that drive performance
- Shared services support (HR, recruiting, marketing, strategy, systems) so you can focus on execution
What Success Looks Like (Non Negotiable):
- Stabilize and Elevate Leadership
- Build a strong, accountable leadership team across all departments
- Strengthen and align high-performing teams in Sales, Fixed Ops, and Finance
- Address performance gaps quickly, coach or make changes
- Eliminate silos between Sales and Service
- Drive Revenue and Profit
- Hit and sustain OEM targets (new, used, CSI, fixed ops absorption)
- Improve gross without creating friction in the business
- Tighten used inventory management (turn and aging)
- Own the Guest Experience
- Improve CSI through process, not shortcuts
- Ensure consistent execution from showroom to service
- Reduce complaints and escalations
- Build a Culture That Wins
- This is not about posters, it is how you run your store: Be Awesome. Add value, drive results
- Show Love. Build strong, respectful teams
- Have Fun. Create a high energy environment
- Own It. No excuses, full accountability
- Upgrade Talent and Retention
- Make the right calls on people, quickly
- Strengthen leadership at the department level
- Reduce turnover in key roles (Sales, Advisors, Technicians)
- Build a strong bench and succession pipeline
What You Bring:
- We are looking for an experienced GM, not someone ready for their first shot.
- 3+ years running a full dealership within an OEM dealer environment
- Proven track record of building and leading high-performing teams
- Valid VSA license and in good standing with the VSA
- Strong financial acumen (budgets, gross, cost control, P&L ownership)
- Deep understanding of variable and fixed operations
- Strong decision making, including tough people decisions
- Clear, direct communicator with executive presence
Schedule: Full‑Time
Compensation: $150,000—$400,000 per year
What You Will Be Doing Day to Day:
- Set and drive performance targets across all departments
- Oversee dealership operations end to end
- Analyze financials and KPIs to identify opportunities
- Lead and develop department managers and their teams
- Manage escalated guest issues
- Support hiring, onboarding, and talent development
- Ensure compliance with OEM, regulatory, and safety standards
Apply Now and take the next step in your leadership career with one of Canada’s Best Managed Companies. Selected candidates may be asked to present a business plan outlining strategies to achieve key performance objectives. Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.
General Manager in Surrey employer: White Rock Volkswagen
Contact Detail:
White Rock Volkswagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager in Surrey
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join online forums. The more people you know, the better your chances of landing that GM role at White Rock Volkswagen.
✨Tip Number 2
Show off your leadership skills! When you get the chance to chat with potential employers, share specific examples of how you've built high-performing teams and driven results. They want to see that you can own the outcome!
✨Tip Number 3
Prepare for the interview by researching the company culture and values. Make sure you can demonstrate how your experience aligns with their expectations of accountability and performance-driven leadership.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining one of Canada’s Best Managed Companies.
We think you need these skills to ace General Manager in Surrey
Some tips for your application 🫡
Show Your Leadership Style: When writing your application, make sure to highlight your unique leadership style. We want to see how you build and lead high-performing teams, so share specific examples that showcase your approach and results.
Be Clear and Direct: Use clear and direct language in your application. We appreciate straightforward communication, especially when it comes to your experience and achievements. Avoid jargon and get straight to the point!
Tailor Your Application: Make sure to tailor your application to reflect the specific requirements of the General Manager role. Highlight your experience in driving revenue and improving guest experiences, as these are key areas for us at White Rock Volkswagen.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates regarding your application.
How to prepare for a job interview at White Rock Volkswagen
✨Know Your Numbers
As a General Manager, you'll need to demonstrate strong financial acumen. Brush up on your dealership's key performance indicators (KPIs) and be ready to discuss how you've driven revenue and profit in previous roles. Show them you can analyse financials and identify opportunities for improvement.
✨Showcase Your Leadership Style
This role is all about building and leading high-performing teams. Prepare examples of how you've stabilised and elevated leadership in past positions. Be ready to discuss your approach to coaching, addressing performance gaps, and creating a culture that wins.
✨Understand the Guest Experience
White Rock Volkswagen values the guest experience highly. Think about how you've improved customer satisfaction in previous roles. Be prepared to share specific strategies you've implemented to enhance the guest experience and reduce complaints.
✨Prepare a Business Plan
Selected candidates may be asked to present a business plan outlining strategies to achieve key performance objectives. Take the time to draft a plan that aligns with their goals, focusing on revenue growth, team development, and operational excellence. This will show your commitment and strategic thinking.