Drinks Sales Executive (On-Trade)
Cardiff (Field-based)
£35,000 per annum + Company Car + Bonus Scheme
We have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across Cardiff and the surrounding areas. You will be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs and hotels.
You will be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.
Key Responsibilities
- Identify and win new business opportunities within the on-trade sector.
- Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
- Build strong relationships with key decision-makers in hospitality venues.
- Deliver regular reporting on sales performance, trends, and market insights.
- Collaborate with internal marketing and supply teams to support product launches and campaigns.
- Represent the brand at trade events, tastings, and customer activations.
About You
- Proven experience in on-trade drinks sales.
- Strong track record of winning new business and growing existing accounts.
- Confident, outgoing, and able to build rapport quickly with a wide range of clients.
- Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
- Excellent communication, negotiation, and presentation skills.
- Full UK driving licence and willingness to travel.
What’s on Offer
- Competitive salary of £35,000 per annum.
- Company car.
- Generous staff benefits scheme including well-being benefits, retail discounts and cycle-to-work scheme.
- Career progression opportunities within a growing team.
