At a Glance
- Tasks: Lead and shape the marketing strategy for a dynamic FMCG business.
- Company: Join an award-winning company with a strong reputation and values-driven culture.
- Benefits: Competitive salary, pension, life insurance, and hybrid working options.
- Other info: Opportunity for career advancement in a supportive and innovative environment.
- Why this job: Make a real impact by driving brand growth and leading a high-performing team.
- Qualifications: Proven marketing leadership experience and strong commercial acumen required.
The predicted salary is between 60000 - 60000 £ per year.
White Raven Resourcing Ltd are acting as a recruitment agency in relation to permanent recruitment activities.
Our client is an award-winning, multi-site FMCG business operating across B2B markets in the UK and internationally. With nearly three decades of heritage, they have built a strong reputation for quality, consistency and service, supported by a values-driven culture focused on excellence, integrity and ambition.
This is a rare opportunity for an experienced marketing leader to take full ownership of the marketing strategy, structure and delivery within a growing business.
The role is centred on building and leading a high-performing marketing function that directly contributes to commercial growth, enhances sales effectiveness, and strengthens long-term brand positioning.
As Head of Marketing, you will define and execute the overall marketing strategy, ensuring all activity is insight-led, commercially focused, and aligned to business objectives.
Working closely with senior leadership and commercial teams, you will ensure marketing delivers measurable performance and impact.
This position combines strategic leadership with accountability for execution, performance standards and outcomes.
Key Responsibilities- Define, own and evolve the company’s marketing strategy in line with growth objectives
- Build structure, capability and scalability within the marketing function
- Lead, mentor and develop the marketing team and external partners, fostering a high-performance culture
- Own brand positioning across all markets, channels and touchpoints
- Set direction for content, social media and events activity
- Lead integrated marketing campaigns that support sales and market expansion.
- Ensure consistency and accuracy across all internal and external communications
- Partner closely with commercial teams to align marketing with sales priorities
- Oversee development of marketing materials for UK and international markets
- Drive measurable impact across lead generation, conversion and retention.
- Define strategy for events, exhibitions, awards and sponsorship activity
- Ensure strong and consistent external representation of the brand
- Manage relationships with agencies, suppliers and external partners
- Own marketing performance measurement and reporting
- Leverage analytics, SEO and ROI tracking to inform strategy
- Drive continuous optimisation and improvement across marketing activity.
You are a commercially driven and strategic marketing leader who understands how marketing contributes to revenue, growth and brand reputation.
You bring clarity, structure and accountability, with the ability to influence at senior levels.
Essential Requirements- Proven senior marketing leadership experience within FMCG, food-service, B2B and/or international markets
- Strong commercial acumen and experience partnering with sales functions
- Demonstrated success in building and leading high-performing teams
- Deep understanding of brand strategy, integrated campaigns and multi-channel marketing
- Data-driven mindset with the ability to demonstrate ROI and performance impact
- Experience managing external agencies and partners
- Excellent communication, stakeholder management and influencing skills
- Degree in Marketing or a related discipline, or equivalent experience
- Negotiable salary starting from £60,000 per annum
- Company Pension
- Life Insurance
- Employee Benefits Platform
- Employee Assistance Programme & 24/7 GP Access
- Opportunity to shape and lead a high-impact marketing function
- Hybrid working option available following successful probation
Head of Marketing in Islington employer: White Raven Resourcing
Join an award-winning FMCG business that values excellence, integrity, and ambition, offering a dynamic work culture where your strategic marketing leadership can thrive. With nearly three decades of heritage, this company provides exceptional employee benefits, including a competitive salary, pension scheme, and hybrid working options, all while fostering a high-performance environment that encourages personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Islington
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. Remember, they want to see how you can contribute to their success!
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on measurable results and how you drove growth. Use specific examples that highlight your strategic thinking and leadership skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing in Islington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in FMCG and B2B markets, and showcase how you've driven commercial growth in previous positions.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your strategic leadership and how you've built high-performing teams in the past.
Showcase Your Data-Driven Mindset:We love candidates who can demonstrate a data-driven approach. Include metrics and results from your previous marketing campaigns to show how you've made an impact.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at White Raven Resourcing
✨Know Your Marketing Strategy
Before the interview, make sure you have a solid understanding of the company's current marketing strategy. Research their recent campaigns and be ready to discuss how you would enhance or evolve their approach to align with growth objectives.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to lead a high-performing team. Prepare examples of how you've successfully built and mentored teams in the past. Highlight your ability to foster a culture of excellence and accountability.
✨Demonstrate Commercial Acumen
Be prepared to discuss how marketing drives revenue and growth. Bring data-driven examples that showcase your understanding of ROI and performance impact, especially in B2B and FMCG contexts.
✨Engage with Stakeholders
Since this role involves working closely with senior leadership and commercial teams, think about how you can effectively communicate and influence at various levels. Prepare to share experiences where you've successfully aligned marketing initiatives with sales priorities.
