At a Glance
- Tasks: Create engaging content and manage social media for the UK's top gluten-free pizza brand.
- Company: Join White Rabbit, the #1 gluten-free pizza brand with a vibrant culture.
- Benefits: Flexible working, creative freedom, and opportunities for personal growth.
- Other info: Work in a fun office with resident dogs and monthly visits to our bakery.
- Why this job: Be part of an exciting journey to redefine gluten-free food and connect with our community.
- Qualifications: Passion for content creation and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a content‑obsessed, social‑native creator to join the UK’s #1 gluten‑free pizza brand. As Content Marketing Executive, you’ll work side by side with our Brand & Marketing Manager, gaining hands-on experience across the marketing mix with a strong focus on content creation, socials, influencer partnerships and community management. You’ll have the freedom to be creative, test ideas, and learn fast, with endless opportunities to grow and carve out a career for yourself.
Own our organic social media channels end-to-end – bring the brand to life across Instagram (our hero channel), TikTok, LinkedIn & Facebook. This will include everything from trend monitoring to killer content strategy and creation, curating our social calendar and reporting on what’s working so we can keep levelling up. Socials will be yours to bring bold ideas and creativity to the table, building brand awareness & love.
Be the voice of the brand as our community manager - you’ll be the key touchpoint between the brand and the people who buy our products. From comments and stories to DMs, you’ll provide an experience that reflects our values and mission.
Take charge of our influencer strategy – scout and nurture talent that genuinely fits the brand, building relationships with nano to macro creators & running gifting and paid campaigns that reach new audiences. You’ll reflect on what delivered, what didn’t, and use those insights to make every campaign sharper.
Own KPIs & budgets across your areas - giving you the chance to grow as a budget owner, understand the monthly financial cycle and track ROI on your campaigns. You’ll see exactly how your ideas are delivering for White Rabbit!
Additional responsibilities include:
- Get on the ground with our target audience – help to plan and deliver our event calendar, from community events (we exhibit at around six a year) to our own events (think run clubs to full‑blown parties). You’ll bring your creative eye to how we show up, and your negotiation and organisation skills to managing suppliers and partners.
- Lead on our merch strategy - from spotting the next drop to pitching designs, negotiating with suppliers and ensuring every item (caps, bottles, fleeces and more) feels true to the brand.
You’ll be doing this in a great office based in Hammersmith (with two resident office dogs if that’s your vibe!). We’re typically in the office 3 days a week & WFH the other 2. We also go to our dedicated gluten-free bakery in Oxfordshire at least once a month.
Things we’re looking for:
- A creative thinker – an ideas person who is willing to test and learn, and who is all over the latest TikTok trend or viral marketing campaign.
- A born content creator with proven examples you’re proud of – we’re on the hunt for someone who has a keen eye for what stands out on the grid and can edit together polished video content that will resonate with our target audience.
- A communicator – someone who can use both words and visuals to tell a strong and compelling story across multiple touchpoints.
- A people person – you will be nurturing lots of internal and external relationships, so we’re looking for someone who is energised by this and who values relationship building and working in a team environment.
Start date: we’re looking for someone to join as soon as possible, but we’re open to some flexibility for the right person. We know our gluten‑free community is full of amazing people from all kinds of backgrounds, each with their own stories and experiences – so why shouldn’t we be? We want everyone at White Rabbit from varied backgrounds to rock up to work & thrive.
White Rabbit was founded on the belief that no one should have to compromise on good food. With an Italian chef as a co‑founder, we've used traditional family recipes and high‑quality ingredients to create gluten‑free dishes inspired by Italian classics. We’ve even built our very own gluten‑free bakery to deliver on our promise: to bring joy to the experience of eating gluten‑free food.
It’s an incredibly exciting time at White Rabbit! We’re the #1 gluten free pizza brand & gluten free meal solutions brand, and one of our products is bought every 11 seconds, but we’re not stopping there. We want to be the most loved gluten free brand in the world. Last year we had a full relaunch, including a brand refresh, saw investment into custom built equipment at our bakery and hit milestones like getting into Tesco for the first time with our new frozen range. We’re truly challenging what it means to be gluten free and this year we’re aiming even bigger and better!
At the heart of our ambitious growth plans are our core behaviours: Be Bold, Be Proud, Be You. So, if you’re looking to learn in a fast‑paced environment with plenty of responsibility then we’d love to hear from you!
Content Marketing Executive in Chalgrove employer: White Rabbit
At White Rabbit, we pride ourselves on being an innovative and inclusive employer, offering a vibrant work culture that encourages creativity and collaboration. As a Content Marketing Executive based in Hammersmith, you'll enjoy the flexibility of hybrid working, the opportunity to engage with our passionate gluten-free community, and the chance to grow your career while making a meaningful impact in the food industry. With a focus on personal development and a supportive team environment, you'll thrive as you help shape our brand's voice and connect with audiences across various platforms.
