Marketing Manager in London

Forget the boardroom. Your best marketing ideas will happen on the street. Picture this: a tasting table outside one of our restaurants on a Saturday morning, a queue forming because a local creator posted about it an hour ago, and the office down the road booking its Christmas party with us because you shook the right hand last month. That’s grassroots marketing, and that’s this job.

Who we are: White Rabbit Projects is a hospitality incubator behind some of London’s most loved restaurant brands, including Lina Stores and Kricket, alongside hotels and restaurants from Oxford and Cambridge to St Andrews and Lisbon. Our vision is simple: to be the world’s leading hospitality incubator. We build brands with real personality, and we need someone to take that personality into the neighbourhoods around them.

Why this role is different: This isn’t a desk job managing agencies. As our Marketing Manager, reporting to our COO, you’ll lead grassroots and community marketing across our brands and work alongside our Creative Director on social media. You’ll be out meeting local businesses, building partnerships, bringing our brands to life in the local community and running activations that fill tables. You’ll see the results of your work in real time: in covers, in footfall and in the regulars who keep coming back.

What we stand for:

• Hospitality Is At Our Core: we look after our guests, our teams and our neighbours.
• We Do The Right Thing: we act with honesty and integrity, every time.
• We Pursue Excellence: we care about the detail and never settle.
• We Are All Entrepreneurs: we spot opportunities, take ownership and make things happen.

What you’ll be doing:

• Supporting and maintaining local marketing plans for each site, rooted in its neighbourhood and footfall.
• Creating partnerships with local offices, hotel concierges, independent retailers, universities and community groups.
• Supporting our Creative Director with social media across the brands, planning and publishing content that captures each brand’s personality.
• Working with local creators, food writers and micro-influencers, from organising visits to tracking results.
• Delivering tastings, sampling, pop-ups and community events that drive awareness and bookings.
• Supporting new openings with pre-opening outreach and launch activity.
• Growing our guest database and supporting local offers and loyalty activity that turn first-time visitors into regulars.
• Working closely with General Managers and Operations to understand what each site needs.
• Tracking and reporting the impact of your activity, from covers and redemptions to engagement and database growth.

What we’re looking for:

• Experience in grassroots, field, community or local marketing, ideally in hospitality, food and drink, retail or lifestyle brands.
• Strong social media skills and a great eye for content, with a good understanding of Instagram and TikTok.
• A natural relationship builder who’s happy walking into a business and starting a conversation.
• Creative, commercially minded and comfortable showing the return on what you do.
• Organised enough to juggle several brands and sites at once.
• Happy to travel between our sites.
• Right to Work in the UK.

What we offer:

• £45,000 per year plus quarterly bonus.
• Team discounts across our restaurants and hotels.
• Training and development through our learning platform.
• Real progression within a growing group, with plenty of chances to move up.

Grow with us: We’re a business built by entrepreneurs, and we promote from within. Bring your ideas, back them with energy, and there’s no limit to where this role can take you. Ready to get our brands talking? Apply now to become our Marketing Manager at White Rabbit Projects.