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- Tasks: Lead and optimise data-driven campaigns using AI and advanced analytics.
- Company: Join White Oak, a forward-thinking company embracing innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by driving smarter campaigns and measurable revenue growth.
- Qualifications: Experience with Salesforce CRM and campaign automation is essential.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
White Oak has completed its Azure migration and is now moving into an exciting new phase — using AI, advanced analytics, and customer segmentation to drive smarter campaigns and measurable revenue growth. The Campaign Operations Lead will own end-to-end campaign delivery — from design and segmentation to execution and optimisation. Using Salesforce and automation tools, they’ll ensure the right message reaches the right customer at the right time, improving conversion, retention, and overall campaign efficiency.
Description of role and key responsibilities:
- Lead the creation, automation, and delivery of campaigns across key channels.
- Build and manage customer segmentation to target seasonality and personalise communications.
- Work closely with sales and marketing to drive renewals and revenue growth.
- Optimise campaign performance through testing, analysis, and iteration.
- Streamline campaign journeys and integrate with diallers and contact channels.
- Ensure campaigns are data-driven, measurable, and continuously improving.
- Collaborate with stakeholders to translate business objectives into actionable campaigns.
Core skills and knowledge:
- Proven experience in Salesforce CRM.
- Exposure to Salesforce Marketing Cloud and Einstein AI tools.
- Strong background in campaign automation and segmentation.
- Experience in A/B testing, campaign optimisation, and performance tracking.
- Communication of detailed requirements to the BI Team for campaign analysis report builds.
- Understanding of customer lifecycle management and retention strategy.
- Excellent collaboration and stakeholder communication skills.
Any other attributes that would be helpful, but not essential for the role:
- Experience with automated campaign integrations (e.g. diallers, SMS, email).
- Exposure to Salesforce Data Cloud/360.
- Strong commercial awareness with focus on driving renewals and conversions.
- Exposure to Azure and knowledge of SQL.
- Ability to visualise and optimise customer journeys.
- Analytical mindset with passion for continuous improvement.
Campaign Operations Lead employer: White Oak UK
Contact Detail:
White Oak UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Operations Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your campaign successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to campaign operations. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace Campaign Operations Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Campaign Operations Lead role. Highlight your experience with Salesforce, campaign automation, and any relevant tools like Marketing Cloud. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about campaign optimisation and how you can drive measurable revenue growth. Be sure to mention any specific projects that showcase your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to highlight your analytical mindset. Share examples of how you've used A/B testing or performance tracking to improve campaign outcomes in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at White Oak UK
✨Know Your Tools Inside Out
Make sure you’re well-versed in Salesforce CRM and any other tools mentioned in the job description, like Marketing Cloud and Einstein AI. Brush up on how these tools can be used for campaign automation and segmentation, as you'll likely be asked to demonstrate your knowledge during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of campaigns you've led in the past. Highlight your role in the design, execution, and optimisation phases, and be ready to discuss the results. Use metrics to back up your claims, as data-driven success stories will resonate well with the interviewers.
✨Understand Customer Journeys
Familiarise yourself with customer lifecycle management and retention strategies. Be prepared to discuss how you would visualise and optimise customer journeys for better engagement and conversion rates. This shows that you not only understand the technical side but also the strategic aspect of campaign operations.
✨Collaborate and Communicate
Since the role involves working closely with sales and marketing teams, practice articulating how you would communicate detailed requirements to stakeholders. Think about how you can demonstrate your collaboration skills and your ability to translate business objectives into actionable campaigns during the interview.