At a Glance
- Tasks: Lead a team to enhance link-building strategies and boost organic visibility.
- Company: Join White Light Digital Marketing, a remote-first company with a focus on growth.
- Benefits: Enjoy flexible hours, paid time off, and performance bonuses.
- Other info: 100% remote work with opportunities for professional development and career advancement.
- Why this job: Shape the future of link building while working with top talent in a supportive environment.
- Qualifications: 3+ years in link building and team management; strong analytical and communication skills.
The predicted salary is between 14400 - 19200 £ per year.
Pay Range: This range is provided by White Light Digital Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $18,000.00/yr - $24,000.00/yr.
The Role: Opportunity for Growth. We value autonomy, impact, and accountability. You’ll have space to experiment, innovate, and grow — while being trusted to deliver results. We’re not just hiring for a role; we’re investing in a leader.
What You’ll Be Doing:
- Lead and manage a team of freelance and full-time link builders & virtual assistants.
- Own and improve our link‑building strategy to grow organic visibility and rankings.
- Coordinate with SEO & Content teams to align campaigns with on‑page efforts.
- Approve and QA link prospects to ensure quality and relevance.
- Set, track, and review monthly KPIs for link acquisition and performance.
- Train, guide, and motivate your team to reach targets and maintain excellence.
- Analyze backlink data to identify trends, issues, and growth opportunities.
- Research and test new link‑building techniques — from digital PR to niche edits.
- Maintain strong relationships with webmasters, bloggers, and partners.
- Develop and refine SOPs for scalability, consistency, and efficiency.
- Report results and insights to management with clarity and accuracy.
Ideal Profile: About You
- 3+ years of experience in link building or off‑page SEO (agency experience preferred).
- 1+ year in a team lead or management role within SEO or digital marketing.
- Deep understanding of backlink strategy, quality metrics, and anchor text optimization.
- Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox.
- Comfortable analyzing data and turning insights into actionable strategy.
- Excellent written English; persuasive communication and outreach skills.
- Strong organizational and project management skills — you love structure.
- Growth mindset — resourceful, proactive, and solution‑oriented.
- Tech‑savvy with experience using Google Sheets, Notion, or Airtable.
- Stable internet connection and willingness to use time‑tracking software.
What Success Looks Like:
- Consistent delivery of high‑quality, relevant links each month.
- A well‑trained, high‑performing link‑building team.
- Improved client backlink profiles and measurable ranking growth.
- Streamlined systems and SOPs that enhance efficiency.
- Collaboration and communication across SEO, content, and management.
Why You’ll Love Working With Us:
- 100% Remote – work from anywhere.
- Flexible hours – results matter more than the clock.
- Paid time off (for permanent employees).
- Training & professional development opportunities.
- Performance‑based bonuses.
- Career growth pathways – grow into senior or head roles.
- Access to advanced SEO tools and automation systems.
- A supportive, global team that values your input.
Ready to Grow with Us? If you’re hungry to learn, ready to lead, and excited by the challenge of scaling world‑class link‑building systems — we’d love to hear from you. Apply now and let’s build something amazing together.
What’s on Offer?
- Opportunity within a company with a solid track record of performance.
- Work alongside & learn from best in class talent.
- Leadership Role.
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job function: Management and Manufacturing.
Industries: Advertising Services.
Link Building Manager (Igaming Niche) employer: White Light Digital Marketing
At White Light Digital Marketing, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. As a fully remote company, we offer flexible hours, generous paid time off, and ample opportunities for professional development, ensuring that you can grow your career while enjoying a healthy work-life balance. Join us to lead a talented team in the exciting igaming niche, where your contributions will directly impact our success and your own career trajectory.
Contact Details:
White Light Digital Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Link Building Manager (Igaming Niche)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and engage on social media. Building relationships can lead to job opportunities that aren’t even advertised.
✨Show Off Your Skills
Create a portfolio showcasing your link-building successes. Use real data and examples to demonstrate your impact. This will help you stand out when chatting with potential employers.
✨Ace the Interview
Prepare for interviews by researching the company and its link-building strategies. Be ready to discuss how you can improve their current processes and bring fresh ideas to the table.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you're genuinely interested and gives us a chance to see your application in the best light. Let’s build something amazing together!
We think you need these skills to ace Link Building Manager (Igaming Niche)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Link Building Manager role. Highlight your experience in link building and team management, and show us how you align with our values of autonomy and accountability.
Show Off Your Skills:We want to see your expertise in action! Include specific examples of successful link-building strategies you've implemented in the past. Use metrics to back up your claims — numbers speak volumes!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point. Make it easy for us to see why you're the perfect fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at White Light Digital Marketing
✨Know Your Link Building Inside Out
Make sure you brush up on your link building strategies and techniques. Be ready to discuss your experience with tools like Ahrefs and SEMrush, and how you've used them to improve backlink profiles in the past. This shows you're not just familiar with the concepts but have practical knowledge to back it up.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've led teams in the past. Talk about how you’ve motivated your team, set KPIs, and ensured quality in link acquisition. Highlighting your management style will help demonstrate that you’re the right fit for a leadership position.
✨Prepare for Data Analysis Questions
Expect questions around analysing backlink data and turning insights into actionable strategies. Brush up on how you've identified trends or issues in previous roles and what steps you took to address them. Being able to articulate your analytical process will impress your interviewers.
✨Communicate Clearly and Persuasively
Given the importance of outreach in link building, practice your communication skills. Be ready to discuss how you’ve successfully built relationships with webmasters and bloggers. Clear, persuasive communication is key, so consider preparing a few anecdotes that showcase your outreach success.
