At a Glance
- Tasks: Shape product marketing strategies and drive demand for innovative safety footwear.
- Company: Join a market-leading manufacturer with a collaborative and entrepreneurial culture.
- Benefits: Competitive salary, benefits package, and exposure to senior leadership.
- Other info: Fast-paced environment with a focus on collaboration and commercial success.
- Why this job: Make a real impact in a newly created role with growth opportunities.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
White Horse is working exclusively with a long-standing client and a market-leading manufacturer within the safety footwear sector to recruit a newly created Product Marketing Manager role within their commercial function. This is a high-impact opportunity to shape how a growing, ambitious business brings its products to market.
This role sits at the intersection of product, sales, and marketing, acting as the bridge between product development and commercial success. You’ll play a key role in defining how products are positioned, launched, and communicated to both distributors and end users. This is an exciting opportunity for a commercially minded marketer who enjoys translating technical products into compelling, customer-focused messaging and driving measurable demand.
Key Responsibilities- Positioning & Messaging
- Develop clear, compelling product positioning and messaging
- Create audience-specific value propositions across key customer groups
- Ensure consistency of product messaging across all channels
- Market Intelligence & Competitor Analysis
- Conduct competitor analysis, tracking market trends, pricing, and product activity
- Gather and interpret distributor and end-user feedback
- Build strong understanding of market dynamics and customer needs
- Sales Enablement
- Create sales tools including product guides, pitch materials, and value propositions
- Support the sales team with clear, benefit-led messaging
- Collaborate closely with commercial stakeholders to ensure launch readiness
- Demand Generation & Campaigns
- Plan and deliver campaigns to drive awareness and demand
- Support events, trade shows, and webinars
- Leverage industry channels to expand market reach
- Content Development
- Produce engaging content including case studies, guides, and product materials
- Translate technical specifications into customer-friendly messaging
- Develop proof points and customer success stories
- Pricing Strategy
- Support pricing strategy development alongside the commercial team
- Monitor competitor pricing and provide recommendations
- Cross-Functional Collaboration
- Act as the marketing lead for new product development projects
- Lead go-to-market planning and product launches
- Work closely with product, sales, and operations teams
- Manage external marketing resource where required
- Proven experience in product marketing or commercial marketing
- Background in B2B, manufacturing, or distribution environments
- Experience developing go-to-market strategies and product launches
- Ability to translate technical detail into compelling messaging
- Strong stakeholder management and communication skills
- Commercially minded with a data-driven approach
- Desirable: Experience working with distributor or channel sales models
- Desirable: Familiarity with CRM, CMS, and digital marketing tools
- Commercially curious and market-focused
- Proactive, self-starting, and results-driven
- Strong attention to detail
- Collaborative and able to influence across teams
- Comfortable working in a fast-paced, evolving environment
- Newly created role with real influence on commercial strategy
- Exposure across product, sales, and marketing
- Opportunity to work closely with senior leadership
- £10m turnover business with strong growth ambitions
- Collaborative and entrepreneurial culture
- Competitive salary and benefits package
Product Marketing Manager in Leeds employer: White Horse Employment
White Horse offers an exceptional opportunity for a Product Marketing Manager to thrive in a collaborative and entrepreneurial environment within the safety footwear sector. With a focus on employee growth and a competitive salary and benefits package, this role allows you to influence commercial strategy while working closely with senior leadership in a dynamic, fast-paced setting. Join a market-leading manufacturer that values innovation and provides the tools for meaningful contributions to product positioning and demand generation.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for White Horse Employment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like White Horse Employment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with White Horse Employment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at White Horse Employment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit White Horse Employment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of White Horse Employment:Show us that you’ve done your homework! In your application, briefly mention what you admire about White Horse Employment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at White Horse Employment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at White Horse Employment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At White Horse Employment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
