Senior Manager, Marketing Communications - Finance

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be. With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market.

We are seeking a highly skilled, strategic, and collaborative Senior Manager, Practice Group Marketing & Comms to serve as the embedded marketer and communicator within a designated set of practice groups, acting as the primary point of contact between the Global Marketing function and the practice, and helping to build awareness and demand around the capabilities and features of our practices through all marketing and comms touchpoints.

In this role, you will drive the alignment of marketing initiatives with the practice’s strategic priorities and client engagement strategy, ensuring consistency with firmwide goals while tailoring efforts to the unique needs of the practice. You will work closely with partners and our practice Business Development needs to identify and execute opportunities to raise the profile of the practice, support client development, and deliver targeted, high-impact marketing activities that drive measurable results. These activities may include paid advertising, content thought leadership, social media, press engagement, and more.

You will also support the practices on key internal touchpoints, and partner closely with the Events team on executing select external and internal events. Similar to a product or BU marketing role at another company, our Practice Marketers work at the intersection of the brand and enterprise-wide marketing initiatives, and the specific needs, differentiators, and audiences of our practice groups.

This role will support the Global Finance Practice Group, which includes Capital Markets, Debt Finance and Project Development & Finance. The Finance practice unites more than 200 Partners with capabilities in Project Development & Finance, Capital Markets and Debt Finance, supporting clients on complex financings, investments, and infrastructure developments worldwide.

The role resides within the Global Marketing & Business Development function, an integrated team of more than 250 marketers based through the Firm’s 45 offices around the world. Marketing & BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Events, Integrated Marketing and Communications. Our collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike.

Responsibilities:

• Strategic Planning: Develop and implement marketing plans aligned with the goals of the practice group, the business development strategy, and the Firm’s global strategy.
• Audience Development: Identify, develop and refine audience segments for practice, ensuring marketing initiatives effectively reach and engage priority clients and prospects.
• Brand Stewardship: Ensure consistent application of the practice-level brand positioning and narratives across all marketing materials and initiatives.
• Campaign & Content Activation: Execute cross-channel campaigns including digital, PR, social media, events, to support the unique needs of the practice.
• Client Development Support: Support opportunities for client targeting, cross-selling, and key client programs, in partnership with business development team.
• Event Management: Help plan and oversee client events, webinars, and sponsorships, ensuring alignment with the practice’s strategic priorities.
• Market Research: Conduct competitive and client research to identify trends, opportunities, and support thought leadership efforts in partnership with the business development team.
• Internal & External Communications: Partner with central Communications team (Media Relations and Internal Comms) and external agencies to deliver earned media opportunities, and internal communications initiatives.
• Stakeholder Management: Work closely with practice leadership, business development, and global marketing functions to ensure alignment.
• Measurement & Reporting: Track and report on KPIs for practice-level campaigns, aligned with global measurement strategy.
• Budget Management: Manage practice marketing budget in partnership with global functions.

Qualifications & Experience:

• 7+ years of experience in marketing and communications, preferably in professional services or an organization with a similar sophisticated, institutional client base.
• Product or business unit marketing experience required, for the ability to balance firmwide strategies and marketing initiatives with the needs of specific product/BU areas.
• Practice-specific experience required, i.e. demonstrable knowledge of M&A, private equity, tax, FRI subject matter.
• Strong understanding of integrated marketing channels and tactics (digital, brand, content, media, etc.).
• Proven success in leading cross-functional initiatives and managing senior stakeholder relationships.
• Strategic thinker with strong project management and execution skills.
• Highly collaborative, resourceful and comfortable in a matrixed environment.
• Experience with CRM systems (InterAction or similar) and digital marketing tools is a plus.

This role will be based in our New York or London office. This role will report into the Director of Integrated Marketing and Head of Communications.

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.