Specialist, Business Development - Corporate in London

Our Business Development & Marketing team plays a critical role in enhancing the Firm's reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm's legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

The Specialist, Marketing & BD Operations, plays a key role within the M&BD Operations team, which enables the wider Marketing & Business Development function to operate efficiently, consistently and at scale, and deliver against its goals and strategic priorities. Working under the guidance of Managers and Senior team members, the Specialist provides high quality operational, analytical and domain led support across core M&BD processes–such as client cultivation, matter capture, legal directory and awards submissions, pitching and league table reporting – helping to ensure that work is delivered smoothly, accurately, on time and in line with firm standards.

Duties and Accountabilities:

• Strategic Planning and Client Cultivation: Take ownership of gathering and organizing research on key clients, prospects, and industry trends to support strategic planning and client targeting efforts. Maintain and update client lists, contact databases, and records of client interactions to ensure accurate information is available for planning, tracking, outreach and reporting. Support the scheduling and logistics of client meetings, events, and follow-up activities.
• Proposals and Pitch Excellence: Lead the preparation and coordination of pitches, proposals and capability statements, including collecting bios, deal lists, and other supporting materials. Maintain and improve pitch templates and standard materials to ensure consistency and quality.
• Positioning Practices & Partners: Responsible for drafting of submissions for legal directories and award entries, by research and assistance on submission preparation and gathering of client referees from our partners.
• Cross Functional Collaboration and Project Delivery: Play an active role in the delivery of M&BD Operations projects, including process improvements, system enhancements and new capability roll outs. Collaborate with other M&BD teams to deliver integrated initiatives.
• Performance and Impact: Track and update key metrics and activity logs, supporting the team's ability to monitor progress and report on outcomes. Assist in the preparation of regular reports and summaries for leadership and team meetings.

Essential Job Requirements:

• Bachelor's degree or equivalent relevant experience; professional certification an advantage where appropriate.
• Understanding of how M&BD Operations enables our teams to deliver against our firm / functional strategies.
• Demonstrated specialist experience and expertise in one or more M&BD disciplines e.g., research, client cultivation, strategy and planning, pitching support, market analysis, CRM, reporting / performance management, submissions and brand building.
• Strong analytical, problem-solving, and attention-to-detail skills, ensuring accuracy and consistency in BD outputs.
• Good understanding of how BD activities support practice group and firm objectives, and how BD collaborates with other business services.

This role reports to: Director, Business Development - M&A Corporate.

Equal Opportunities: White & Case is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.