Specialist, Marketing & BD Operations in City of London

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Position Summary

The Specialist, Marketing & BD Operations plays a key role within the M&BD Operations team, enabling the wider Marketing & Business Development function to operate efficiently, consistently and at scale while delivering against its goals and strategic priorities. The Specialist provides high quality operational, analytical support across our core M&BD domains helping to ensure that work is delivered smoothly, accurately, on time and in line with firm standards. In addition to day to day operational delivery, the Specialist will be required to apply specialist knowledge of M&BD methodologies, tools and best practices to improve quality, consistency and efficiency across M&BD operations. The Specialist will also take the lead overseeing the London team of coordinators, responsible for the quality of their output, the workflow, training and L&D and developing stakeholder relationships. The Specialist will help to drive and deliver initiatives and will take ownership of defined M&BD Operations projects. They contribute to cross functional initiatives, supporting the delivery of process improvements, system enhancements and new ways of working. Through mentoring and coaching, the Specialist also supports the development of coordinators and junior colleagues to help raise the overall capability and quality within the team.

Duties and Responsibilities

Business Operations Support and Advisory

• Collaborate with business leaders, M&BD colleagues and cross-functional teams across the Firm to provide specialist advice and support on Business Operations matters.
• Identify opportunities to enhance operational efficiency, improve service delivery and reinforce consistent processes and standards.
• Provide professional support in developing practical and innovative solutions to complex operational problems and challenges.
• Co-ordinate and review work within the team, providing guidance and support to less experienced colleagues.
• Lead or support the London Co-ordinator team, including workflow allocation, quality control, mentoring, training and learning and development.

Operational Projects and Continuous Improvement

• Participate in the planning, implementation and evaluation of operational projects and initiatives designed to drive operational excellence.
• Support process-improvement initiatives, system enhancements and the rollout of new capabilities across M&BD Operations and related business-services functions.
• Collaborate with cross-functional teams to analyse operational impacts arising from changes such as new systems, processes or policies in Finance, Marketing and People/HR.
• Use findings from operational analysis to inform the design and delivery of optimisation projects, scalable processes and innovative solutions.
• Stay informed of industry trends, emerging technologies and Business Operations best practice, proactively identifying relevant improvement and innovation opportunities for senior leaders.
• Develop, maintain and share process documentation, guidance materials and training resources that support consistent ways of working.

Strategic Planning, Client Cultivation and CRM

• Gather, organise and interpret research on priority clients, prospects, markets and industry developments to support client targeting and strategic-planning activity.
• Maintain accurate client lists, contact records, CRM data and records of client interactions to enable effective planning, outreach, monitoring and reporting.
• Act as a subject-matter resource for CRM data quality, usage and compliance with agreed processes and standards.
• Lead or support the co-ordination of client meetings, events, follow-up activity and client-feedback processes.
• Share insight and knowledge with junior team members to build their ability to support key-client and industry initiatives.

Proposals, Pitches and Credentials

• Lead the preparation and co-ordination of pitches, proposals and capability statements, including gathering biographies, deal lists, credentials and other supporting materials.
• Manage deadlines, document formatting, review processes and submission requirements for proposals and pitches.
• Maintain and improve pitch templates and standard materials to ensure they remain current, accessible, consistent and high quality.
• Ensure pitch outcomes and credentials are accurately captured and maintained to support reporting, business development activity and continuous improvement.
• Provide guidance to Co-ordinators on pitch, proposal and credentials processes, quality standards and best practice.
• Train new team members and mentor junior colleagues across the full proposal cycle.

Rankings, Awards and Brand Positioning

• Lead legal-directory submission cycles, including research, drafting submissions and award entries and co-ordinating the collection of partner input and client referees.
• Maintain accurate tracking logs for submissions, deadlines, outcomes, rankings and awards.
• Manage repositories for rankings, awards and related materials, ensuring data quality, consistency and accessibility.
• Support the ongoing development and improvement of external-submission processes to strengthen brand positioning, operational efficiency and data integrity.

Reporting,

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