At a Glance
- Tasks: Lead website strategy and optimise user experiences using AI tools.
- Company: Innovative AI-first digital agency in London, Ontario.
- Benefits: Competitive salary, benefits, and a hybrid work environment.
- Other info: Collaborative culture focused on creativity and continuous improvement.
- Why this job: Join a forward-thinking team and make a real impact on digital growth.
- Qualifications: 8+ years in website strategy with strong UX and project management skills.
The predicted salary is between 55000 - 65000 £ per year.
The Company
An innovative, AI-first digital agency is seeking an experienced Website Strategist to join its senior team in London, Ontario.
This forward-thinking organisation has partnered with ambitious businesses to build high-performing websites, brands, and digital marketing strategies that drive measurable growth.
By embracing AI across its workflows, the team eliminates repetitive work to focus on strategic thinking, creativity, and delivering exceptional business outcomes.
Collaboration, innovation, and continuous improvement are at the heart of its culture.
The Role
This is a strategic, hands-on role for someone who combines analytical thinking with a deep understanding of user behaviour and conversion optimisation.
The successful candidate will lead website strategy from discovery through launch and ongoing optimisation, ensuring every website is built around business goals, customer journeys, and measurable performance.
Working closely with design, copywriting, and development teams, they will leverage AI-powered tools to accelerate research, wireframing, and planning while maintaining a strong focus on user experience, SEO, and conversion performance.
Responsibilities
- Lead discovery workshops, stakeholder interviews, competitor research, and analytics reviews.
- Develop website strategies, information architecture, sitemaps, content plans, and conversion goals.
- Create AI-assisted wireframes and user journeys aligned with business objectives.
- Define measurement frameworks using GA4, GTM, and key performance indicators.
- Drive conversion rate optimisation through testing, analysis, and continuous improvement.
- Incorporate SEO best practices into site architecture and content strategy.
- Manage website projects through planning, execution, and launch while coordinating cross-functional teams.
- Provide strategic guidance to stakeholders and maintain project alignment with business goals.
Requirements
- 8+ years of website strategy experience, ideally within a digital agency.
- Proven success improving website performance and conversion rates.
- Strong knowledge of UX, information architecture, content strategy, and CRO.
- Experience using AI tools to streamline strategy, research, and wireframing. Utilizing AI in your daily workflows.
- Advanced knowledge of GA4, Google Tag Manager, SEO, and analytics.
- Excellent project management, communication, and stakeholder management skills.
- Ability to collaborate effectively with designers, developers, and content specialists.
This is an outstanding opportunity to join a progressive digital organisation where AI, strategy, and creativity come together to deliver meaningful results.
Talented professionals looking to shape innovative digital experiences and influence measurable business growth are encouraged to apply.
#welcometowhitebay #sineadbuckley
Web Strategist | Agency | Hybrid (London, ON) | $100-110K + Benefits employer: White Bay
Join a pioneering AI-first digital agency in London, Ontario, where innovation and collaboration drive exceptional results. With a strong focus on employee growth, the company offers a dynamic work culture that encourages creativity and strategic thinking, alongside competitive benefits and opportunities to leverage cutting-edge AI tools. This is an ideal environment for professionals eager to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Web Strategist | Agency | Hybrid (London, ON) | $100-110K + Benefits
✨Dive into Digital Learning Communities
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We think you need these skills to ace Web Strategist | Agency | Hybrid (London, ON) | $100-110K + Benefits
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at White Bay, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of White Bay and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at White Bay
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that White Bay might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at White Bay.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
