At a Glance
- Tasks: Manage and optimise digital marketing campaigns for diverse clients using data-driven strategies.
- Company: Award-winning digital marketing agency with a collaborative and innovative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for continuous learning.
- Other info: Dynamic environment with a focus on innovation and career growth.
- Why this job: Join a forward-thinking team and make a measurable impact in the digital marketing space.
- Qualifications: 3+ years in performance marketing with hands-on experience in Google Ads and Meta Ads.
The predicted salary is between 70000 - 85000 £ per year.
An established and growing digital marketing agency is seeking a Performance Marketing Manager to join its collaborative team in London, Ontario. Known for delivering measurable results through strategic digital campaigns, this innovative agency partners with a diverse portfolio of businesses to help them achieve meaningful growth. With a culture built around accountability, continuous learning, and collaboration, the team is passionate about delivering work that drives real business outcomes.
The successful candidate will take ownership of the performance of a portfolio of digital marketing campaigns, ensuring they achieve key business objectives including lead generation, cost efficiency, and return on advertising spend. Working closely with strategy, creative, and development teams, this individual will build, launch, monitor, and continually optimize campaigns across multiple paid media channels. This is a hands-on opportunity for an analytical marketing professional who enjoys using data to inform decisions, improve campaign performance, and deliver exceptional results for a variety of accounts.
Responsibilities
- Develop, launch, manage, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, programmatic, and display platforms
- Monitor campaign performance and optimize against KPIs including CPL, CPA, ROAS, conversion rate, and pipeline growth
- Manage media budgets, pacing, and spend allocation to maximize campaign performance
- Conduct ongoing A/B testing and implement data-driven optimizations
- Prepare insightful performance reports with clear recommendations
- Collaborate with creative, strategy, and development teams to improve campaign effectiveness
- Present campaign results and performance updates to stakeholders with confidence
- Leverage AI tools to improve efficiency, testing, and campaign execution
Requirements
- 3+ years of paid media or performance marketing experience within an agency environment
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn and/or programmatic advertising
- Strong understanding of performance marketing metrics and attribution
- Experience using GA4, Looker Studio, and other reporting platforms
- Proven ability to manage campaign budgets and optimize media spend
- Excellent analytical, communication, and presentation skills
- Proactive, solutions-focused mindset with strong attention to detail
- Experience incorporating AI tools into day-to-day marketing workflows
This is an excellent opportunity to join a forward-thinking digital agency where performance, innovation, and collaboration are highly valued. Qualified professionals looking to make a measurable impact while continuing to develop their expertise are encouraged to apply.
Performance Marketing Manager | Award-winning Agency | Hybrid in London, ON | $70-85K + Benefits employer: White Bay
Join an award-winning digital marketing agency in London, Ontario, where innovation and collaboration drive success. With a strong focus on employee growth and a culture that values accountability and continuous learning, this agency offers a dynamic work environment and the opportunity to make a meaningful impact through strategic digital campaigns. Enjoy competitive compensation, comprehensive benefits, and the chance to work alongside passionate professionals dedicated to delivering exceptional results.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager | Award-winning Agency | Hybrid in London, ON | $70-85K + Benefits
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for White Bay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like White Bay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with White Bay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at White Bay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager | Award-winning Agency | Hybrid in London, ON | $70-85K + Benefits
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit White Bay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of White Bay:Show us that you’ve done your homework! In your application, briefly mention what you admire about White Bay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at White Bay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at White Bay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At White Bay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
