At a Glance
- Tasks: Lead global growth strategy for a B2B SaaS travel platform and drive demand generation.
- Company: Established global travel organisation with a focus on technology and innovation.
- Benefits: Competitive salary, bonus, and comprehensive employee benefits package.
- Other info: Opportunity to influence strategy and drive revenue across multiple international markets.
- Why this job: Shape the future of travel tech and make a real impact on global markets.
- Qualifications: 10+ years in B2B demand generation and senior marketing leadership experience.
The predicted salary is between 63000 - 77000 £ per year.
Growth and Demand Generation, Lead (Director-Level) | B2B Travel | Saa S | Digital Focus | $70,000 GBP + 10% Bonus
The Company
They are an established global travel organisation operating across multiple brands, markets and regions, with a growing B2B Saa S travel platform at the centre of their technology offering.
Combining deep travel industry expertise with digital products and technology-enabled services, they are investing heavily in growth marketing to expand their platform, accelerate customer acquisition and strengthen their position across international markets.
The Role
The Growth and Demand Generation Lead will own the global growth strategy for their B2B Saa S travel platform, building scalable demand generation programs that translate marketing investment into qualified pipeline and revenue.
They will lead strategy across paid acquisition, lifecycle marketing, automation and conversion while managing regional digital specialists and partnering closely with sales, brand, web and commercial teams.
- The Responsibilities
- Develop and execute the global B2B Saa S demand generation strategy across multiple markets, regions and digital channels.
- Own the acquisition funnel from initial awareness through lead nurturing, qualification and conversion into sales pipeline.
- Build and optimise integrated campaigns across paid media, marketing automation, content distribution and digital acquisition channels.
- Establish KPIs across MQLs, SQLs, pipeline contribution, conversion, customer acquisition, ROI and broader growth performance.
- Partner closely with sales to strengthen lead scoring, routing, nurturing and marketing-to-sales conversion.
- Use performance data and analytics to identify growth opportunities, optimise marketing investment and improve funnel performance.
- Develop scalable lifecycle and account-based strategies targeting key B2B customer segments within the global travel ecosystem.
- Lead and develop regional digital marketing specialists across paid media, automation and campaign execution.
- Collaborate with product, sales, brand, web and commercial teams to align go-to-market activity around platform growth.
- Drive operational excellence across the growth function, improving marketing technology, automation, reporting, processes and execution.
- The Requirements
- 10+ years of B2B demand generation, growth or digital marketing experience within B2B Saa S, service-led or hybrid technology organisations.
- 5+ years in a senior marketing leadership role, ideally within a global, multi-brand or shared-services environment.
- Proven track record building demand generation strategies that deliver measurable B2B Saa S pipeline, customer acquisition and revenue growth.
- Deep expertise across paid media, marketing automation, CRO, analytics and lifecycle marketing.
- Extensive experience across SEO, AEO, ABM, DOOH and CTV, with the ability to build integrated multi-channel growth strategies.
- Proven hands-on experience leveraging Linked In, Google, Bing and podcasts as acquisition and demand generation channels.
- Deep understanding of B2B buyer journeys, lead qualification, lead scoring, sales alignment, funnel conversion and pipeline economics.
- Commercially focused, with hands-on ownership of marketing-attributed pipeline, ROI, CAC, conversion and broader growth KPIs.
- Proven ability to lead teams and execute across international markets, regions, time zones and cultures while maintaining strategic consistency.
- Strong communication and stakeholder-management skills, with the ability to influence senior leadership and collaborate across sales, product, brand, web and commercial teams.
- Strong knowledge of CRM, marketing technology, automation, attribution and performance analytics platforms.
- Experience within travel technology, B2B Travel Saa S or the broader travel ecosystem would be highly advantageous.
- The Remuneration
They are offering a competitive remuneration package aligned with the seniority and global scope of the position, alongside a comprehensive employee benefits package.
Full details regarding salary, incentives and additional benefits will be discussed throughout the recruitment process.
This is an opportunity for an experienced B2B Saa S growth leader to take ownership of demand generation for a global travel technology platform with significant international reach.
They will have the opportunity to shape the growth engine, influence go-to-market strategy and directly impact pipeline and revenue across multiple markets.
Candidates with a strong track record of scaling B2B Saa S demand generation and a passion for technology-led growth are encouraged to apply.
- #michaelperry
- #welcometowhitebay
Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000 GBP + 10% Bonus in London employer: White Bay
This established digital agency in London, Ontario, is an excellent employer for a Senior Backend Developer, offering a dynamic work culture that prioritises collaboration and continuous learning. With a strong focus on innovation and the integration of emerging technologies like AI, employees are encouraged to grow their skills while contributing to impactful projects. The hybrid or remote work options provide flexibility, making it an attractive workplace for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000 GBP + 10% Bonus in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for White Bay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like White Bay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with White Bay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at White Bay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000 GBP + 10% Bonus in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit White Bay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of White Bay:Show us that you’ve done your homework! In your application, briefly mention what you admire about White Bay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at White Bay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at White Bay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At White Bay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
