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- Tasks: Support and manage exciting brand campaigns from start to finish.
- Company: Join Premier Inn, a leading name in the hospitality industry.
- Benefits: Enjoy a competitive salary, bonus potential, health cover, and hybrid work options.
- Why this job: Be part of a dynamic team delivering impactful marketing campaigns that resonate.
- Qualifications: Experience in managing large-scale brand campaigns and strong stakeholder communication skills required.
- Other info: Work in a vibrant office in Holborn, London, with opportunities for growth.
The predicted salary is between 30000 - 40000 £ per year.
Salary: £30,000 - £40,000 DOE, Up to 10% bonus + health cover + benefits
Location: Hybrid role minimum 3 days per week in office based at our office in Holborn, London (EC1N 2TD)
Purpose of the role:
We are looking for an enthusiastic and proactive Brand Campaign Exec to join the Premier Inn Brand Marketing team. This is a broad-reaching role which will see the Brand Campaign Exec support across several areas including multi-million pound above-the-line and through-the-line campaign planning and delivery, with specific focus on the day-to-day support of multiple campaigns across the business. Reporting to the Brand Campaign Manager, the successful candidate will work with the rest of the Marketing function, external agencies, and wider internal teams to ensure the effective delivery of best-in-class campaigns.
In this role, the Brand Campaign Executive will:
- Engage and organise internal & external teams to support the Brand Campaign Manager to deliver seamless campaigns, supporting with the day-to-day detail and stakeholder management.
- Support, and when required, lead the end-to-end owned campaign process from agreed strategy with channel owners, drafting concise creative briefs, overseeing production, delivery and evaluation of campaigns with channel owners.
- Work with our agency partners to utilise and manage a range of paid and owned channels to hit our tightly managed KPIs.
- Help coordinate external agencies to help deliver campaigns in conjunction with the Brand Campaign Manager.
- Support Brand Campaign Manager, Insight team and channel owners to analyse holistic marketing performance, opportunities, optimisation, and aid target setting.
- Support and seek out insight, trends and analytics to help support campaign briefs, plans, reports and wider marketing KPIs.
- Be an ambassador on all Brand campaigns (Premier Inn, hub, ZIP) for internal and external stakeholders.
Minimum Skills/Experience Required:
- Evidence of supporting on delivery of engaging brand Marketing Campaigns and Content in the UK of budgets £3m+, from inception to deployment across owned, earned, shared and paid channels.
- Strong experience of managing the day-to-day running of campaigns, including hands on ATL agency & media agency management, with strong stakeholder management to ensure clear communication and alignment on development, resource and delivery requirements of campaigns.
- Evidence of knowledge of the media landscape across channels (traditional & digital) to support the Brand Campaigns Manager in planning, monitoring and optimising media plans.
Brand Campaign Exec employer: Whitbread
Contact Detail:
Whitbread Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Campaign Exec
✨Tip Number 1
Familiarise yourself with the latest trends in brand marketing and campaign management. Understanding current industry standards and successful case studies can help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in managing large-scale campaigns. Attend industry events or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of campaigns you've worked on, particularly those involving significant budgets. Highlight your role in the process and the impact of your contributions to demonstrate your capability.
✨Tip Number 4
Showcase your understanding of both traditional and digital media landscapes. Be ready to discuss how you would approach integrating various channels to optimise campaign performance, as this is crucial for the role.
We think you need these skills to ace Brand Campaign Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing campaigns, especially those with budgets of £3m or more. Use specific examples to demonstrate your skills in managing campaigns and stakeholder communication.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your understanding of the media landscape and how your previous experiences align with the responsibilities of the Brand Campaign Executive position.
Showcase Your Campaign Experience: In your application, provide detailed examples of past campaigns you have supported or led. Highlight your role in the end-to-end process, from strategy development to evaluation, and any specific KPIs you achieved.
Research the Company: Familiarise yourself with Premier Inn's brand values and recent campaigns. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their marketing efforts.
How to prepare for a job interview at Whitbread
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of brand marketing campaigns you've supported. Highlight your role in managing budgets, coordinating teams, and ensuring successful delivery, especially for campaigns with budgets over £3 million.
✨Demonstrate Stakeholder Management Skills
Since the role involves significant stakeholder management, come ready to share how you've effectively communicated and aligned with various teams in past projects. Use examples that illustrate your ability to manage expectations and foster collaboration.
✨Familiarise Yourself with the Media Landscape
Brush up on your knowledge of both traditional and digital media channels. Be ready to discuss how you’ve used different channels in previous campaigns and how you would approach planning and optimising media strategies for the role.
✨Prepare Insight-Driven Questions
Show your enthusiasm for the role by preparing insightful questions about the company's current campaigns and marketing strategies. This demonstrates your proactive nature and genuine interest in contributing to their success.
