Описание:
Be part of our Performance Marketing team at Whitbread and help drive millions of customer journeys through one of our most important growth channels.
Задачи:
Own and deliver Whitbread's paid search strategy, ensuring activity aligns with commercial objectives and delivers maximum return on investment. Manage and optimise an annual paid search budget, providing forecasting, performance monitoring and recommendations to maximise value. Lead the execution and optimisation of campaigns across Paid Search, Performance Max, AI Max and other search advertising platforms. Act as the primary relationship owner for agency partners and key platform providers including Google and Microsoft. Identify opportunities for innovation, automation and channel growth, staying ahead of industry trends and developments in AI-powered search marketing. Work closely with marketing technology, data and technical teams to enhance channel capabilities, measurement and reporting. Develop reporting frameworks, dashboards and performance insights to support decision making and communicate results to senior stakeholders. Lead, coach and develop a Senior Paid Search Executive, fostering a high-performing and collaborative team culture.
Требования:
Proven experience managing large-scale paid search programmes within a B2C environment.
Strong expertise across Google Ads, Microsoft Ads, Performance Max and wider paid search channels.
Experience managing significant paid media budgets, ideally £10m+.
Strong commercial acumen with experience forecasting, managing spend and delivering ROI.
Demonstrable experience leading agency relationships and managing external partners.
Experience working within large, complex organisations with established governance, processes and stakeholder groups.
Excellent analytical skills, with the ability to interpret large datasets and translate insights into actionable recommendations.
Strong stakeholder management skills with experience presenting to and influencing senior leaders.
Previous experience managing and developing direct reports.
Strong understanding of attribution, measurement and performance reporting frameworks.
A passion for digital marketing trends, innovation and the growing role of AI within search marketing.
Будет плюсом: Experience within hospitality, travel, aviation, rail, cruise or a large eCommerce environment would be highly advantageous
Условия:
Bonus up to 20% Up to 10% contributory pension Up to 60% off Premier Inn and Hub stays Individual and company-wide performance incentives Discounts and cashback from a wide range of retailers and leisure providers Excellent development opportunities within one of the UK's leading hospitality businesses
Paid search marketing manager in hospitality in London employer: Whitbread PLC
Whitbread PLC, as part of the UK's leading hospitality group, offers a supportive and dynamic work environment at Premier Inn Slough. Employees benefit from flexible hours, competitive pay, and opportunities for personal growth within a culture that prioritises guest satisfaction and teamwork. Join us to be part of a dedicated team that values your contributions and fosters a sense of belonging.
