At a Glance
- Tasks: Craft engaging stories and support PR campaigns for a leading hospitality brand.
- Company: Join Whitbread, a top name in the UK hospitality industry.
- Benefits: Enjoy bonuses, discounts on stays, and excellent development opportunities.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team and make a real impact on brand reputation.
- Qualifications: Strong writing skills and a passion for storytelling are essential.
The predicted salary is between 29700 - 36300 £ per year.
Job Title
PR Executive
Contract Type
Permanent
Office Based
Holborn, London | Hybrid working, 3 days a week in the office
Are you a naturally curious storyteller with strong writing skills and a passion for building positive brand reputation?
At Whitbread, we're looking for a PR Executive to join the Premier Inn Brand Marketing team.
This is an exciting opportunity to play a key role in delivering communications activity for one of the UK's most recognised hospitality brands, helping to identify compelling stories, support PR campaigns and build relationships with media and internal stakeholders.
Whilst this role sits within a wider Brand Marketing function, the immediate PR team is small and highly collaborative.
As part of a close-knit team of three, you'll become an integral member of the team and will be expected to work with a high degree of ownership, initiative and self-sufficiency whilst having the support of experienced communications professionals around you.
What you'll be doing
- Identify and develop story opportunities that support Premier Inn's brand and business objectives.
- Research, write and distribute engaging press releases and communication materials.
- Support the planning and delivery of PR campaigns and media activity.
- Act as a key contact for communications agencies, attending meetings and helping to coordinate activity.
- Respond to media enquiries, including journalist requests, stay requests and reactive issues.
- Build strong relationships with internal stakeholders across Marketing, Operations, Guest Relations, Sustainability, Commercial and Legal teams.
- Support reputation management activity and assist with proactive and reactive media relations.
- Participate in the out-of-hours PR on-call rota, including occasional weekend cover, supporting media enquiries and issues management when required.
- Contribute ideas and recommendations for future PR opportunities aligned to business priorities and wider brand strategy.
Why you'll love it here
- Bonus up to 10%
- Up to 10% contributory pension
- Up to 60% off Premier Inn and Hub stays
- Individual and company-wide performance incentives
- Discounts and cashback from a wide range of retailers and leisure providers
- Excellent learning and development opportunities within one of the UK's leading hospitality businesses
What you'll need
- Excellent written and verbal communication skills, with experience creating content for different audiences.
- Strong attention to detail and the ability to produce high-quality work to tight deadlines.
- Outstanding interpersonal skills and confidence communicating with a variety of internal and external stakeholders.
- A curious mindset, with enthusiasm for identifying stories and learning new things.
- The ability to manage multiple priorities in a fast-paced and sometimes unpredictable environment.
- Confidence working independently and taking ownership of projects and tasks.
- Good judgement and discretion when dealing with sensitive or reputation-related issues.
- The ability and willingness to undertake occasional travel when required.
It would be great if you also have
- A professional qualification in Marketing, Communications, Journalism or a related discipline.
- Experience within hospitality, travel or consumer-facing industries.
- Previous experience working within a large organisation or corporate environment.
- Experience supporting PR, communications, media relations or brand marketing activity.
- #J-18808-Ljbffr
External Comms - PR Exec in London employer: Whitbread PLC
Whitbread PLC, as part of the UK's leading hospitality group, offers a supportive and dynamic work environment at Premier Inn Slough. Employees benefit from flexible hours, competitive pay, and opportunities for personal growth within a culture that prioritises guest satisfaction and teamwork. Join us to be part of a dedicated team that values your contributions and fosters a sense of belonging.
StudySmarter Expert Advice🤫
We think this is how you could land External Comms - PR Exec in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Whitbread PLC. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Whitbread PLC, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Whitbread PLC inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace External Comms - PR Exec in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Whitbread PLC. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Whitbread PLC.
How to prepare for a job interview at Whitbread PLC
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
