At a Glance
- Tasks: Analyse digital performance and turn data into actionable insights for Premier Inn.
- Company: Join Whitbread, a leading hospitality brand with a focus on innovation.
- Benefits: Competitive salary, bonus potential, health benefits, and 25 days holiday.
- Other info: Hybrid working model with excellent career progression opportunities.
- Why this job: Shape the future of eCommerce while driving real commercial outcomes.
- Qualifications: Experience in eCommerce analytics and strong data interpretation skills.
The predicted salary is between 45000 - 50000 £ per year.
We're Hiring: e Commerce Analyst - Premier Inn & Whitbread
Do you love turning digital data into commercial action?
We're looking for an e Commerce Analyst to join our Commercial Analytics team at Whitbread, supporting the digital performance of Premier Inn, one of the UK's most recognised hospitality brands.
You'll be working at the intersection of e Commerce, Digital Product and Commercial Performance, helping to shape the future of our website and app through analysis, experimentation and insight.
Location
Chancery Lane, WC2A 1EN, hybrid working 3 days in the office, 2 days working from home/another location
Function
Commercial
Salary
£45,000 to £50,000 dependant on skills and experiences + up to 15% bonus + health + up to 10% matched pension + 25 days holiday + bens
What you'll be doing
- Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
- Evaluate the impact of product changes, feature releases and optimisation initiatives, to measure commercial benefits.
- Design, measure and interpret tests to improve digital performance/
- Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
- Leverage data to generate meaningful insights and support decision-making.
- Partner closely with other teams across Commercial, such as e Commerce, Product, and Performance Marketing.
- Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences.
- Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy-in for change.
- Identify opportunities to improve customer experience, conversion and digital revenue through both strategic and tactical initiatives.
- Promote understanding and adoption of digital analytics tools and insights within the wider Commercial and Marketing teams.
Why you'll love it here
- Work across e Commerce, Digital Product and Performance Marketing, influencing key strategic decisions
- Excellent opportunities for career progression within Commercial Analytics, Product, e Commerce and the wider business.
- Work within a data-driven culture where your recommendations lead to real commercial outcomes.
What you'll need
- Proven experience in a similar E Commerce based analytical role.
- Strong experience analysing digital performance across websites, apps and online customer journeys.
- Excellent commercial awareness, with the ability to connect performance data to revenue.
- Experience working with large, complex datasets and models within an expanding organisation.
- Strong stakeholder management skills, with the confidence to challenge, influence and secure buy-in from senior leaders.
- The ability to move from data analysis to insight, recommendation and measurable business action.
- Experience partnering with Digital Product, e Commerce, Commercial or Marketing teams.
- Advanced analytical and problem-solving capabilities, with strong attention to detail.
- Experience using Adobe Analytics
- Experience with data manipulation and visualisation tools.
- Strong Excel skills and confidence manipulating and interpreting data.
- Excellent communication and presentation skills, with the ability to simplify complex information for a variety of audiences.
- A curious, proactive mindset with a passion for identifying opportunities.
Join our Commercial Analytics team and help shape the future of our digital performance, using insight, data and commercial thinking to drive growth across some of Whitbread's most important customer channels.
E-Commerce Analyst in London employer: Whitbread PLC
Whitbread PLC, as part of the UK's leading hospitality group, offers a supportive and dynamic work environment at Premier Inn Slough. Employees benefit from flexible hours, competitive pay, and opportunities for personal growth within a culture that prioritises guest satisfaction and teamwork. Join us to be part of a dedicated team that values your contributions and fosters a sense of belonging.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Analyst in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Whitbread PLC are looking for when hiring for a E-Commerce Analyst.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Whitbread PLC for the E-Commerce Analyst, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Whitbread PLC as a E-Commerce Analyst, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Whitbread PLC’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce Analyst.
We think you need these skills to ace E-Commerce Analyst in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Whitbread PLC, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Whitbread PLC's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Whitbread PLC. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Whitbread PLC
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Whitbread PLC uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Whitbread PLC. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
