At a Glance
- Tasks: Analyse e-commerce data to drive insights and improve customer experience.
- Company: Join a dynamic team at a leading e-commerce company.
- Benefits: Competitive salary, bonus, health benefits, and matched pension.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact on digital performance and shape decision-making.
- Qualifications: Experience with web analytics, A/B testing, and SQL skills required.
The predicted salary is between 36000 - 41000 £ per year.
Salary: £36,000 - £41,000 dependant on skills and experiences up to 15% bonus + health + 10% matched pension + benefits
Contract Type: Permanent
Location: Office based - Chancery Lane
Role Overview
Are you passionate about turning data into meaningful insight that drives real commercial impact? We’re looking for an ambitious E-commerce Analyst to join a fast-paced, collaborative team where your work will directly shape digital performance and customer experience. In this role, you’ll sit at the heart of our E-commerce function, owning and analysing website and app performance to unlock growth opportunities. From tracking daily conversion and revenue trends to delivering deep-dive performance insights, you’ll play a critical role in helping the business understand what drives success and where to go next.
What makes this role exciting? You won’t just report on performance, you’ll influence it. You’ll lead insights in weekly trading forums, collaborate with teams across Marketing, Product and CRM, and contribute to the launch of new features, campaigns and A/B tests. Whether it’s uncovering hidden customer behaviours, improving conversion journeys, or calculating the true impact of campaigns, your analysis will directly shape decision-making at a senior level.
You’ll also have the opportunity to refine and advance our testing capability by supporting sophisticated A/B experimentation, analysing long-term performance trends and helping embed a genuinely data-driven culture. This is a role where curiosity, creativity and analytical thinking are rewarded, and where your work can tangibly improve the customer experience.
Skills & Experience
- Deep knowledge of web analytics platforms (e.g. Adobe Analytics) – Ability to confidently use web analytics tools to interpret end-to-end customer journeys, monitor KPIs, deep-dive into performance fluctuations and surface actionable insights that drive commercial performance.
- Experience supporting a trading-focused commercial team – Proven experience working within an e-commerce or trading environment, translating performance data into clear insights that drive revenue, conversion, and influence testing ideation.
- Advanced knowledge of A/B testing and optimisation – Strong understanding of experimentation methodologies, including test set up, statistical significance, and incrementality, with the ability to evaluate and improve site performance.
- Experience with BI and data visualisation tools (e.g. Power BI) – Skilled in building and interpreting dashboards to communicate performance trends, ensuring stakeholders have clear, accurate, and actionable reporting.
- Intermediate SQL skills – Comfortable querying large datasets to extract, manipulate, and analyse data, supporting deeper insight generation beyond standard reporting tools.
E-Commerce Analyst in London employer: Whitbread PLC
Whitbread PLC is an excellent employer, offering a vibrant work culture where fun and hospitality thrive. As a Restaurant Team Member at The Warrener in Thetford, you'll enjoy competitive pay, comprehensive training, and valuable employee benefits, all while being part of a supportive team that values your growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Analyst in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Whitbread PLC are looking for when hiring for a E-Commerce Analyst.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Whitbread PLC for the E-Commerce Analyst, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Whitbread PLC as a E-Commerce Analyst, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Whitbread PLC’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce Analyst.
We think you need these skills to ace E-Commerce Analyst in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Whitbread PLC, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Whitbread PLC's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Whitbread PLC. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Whitbread PLC
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Whitbread PLC uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Whitbread PLC. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
