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- Tasks: Lead the design and implementation of analytics tracking across web and app platforms.
- Company: Join a diverse and inclusive organisation that values your unique background.
- Benefits: Enjoy discounts on stays and meals, plus flexible working options.
- Why this job: Make a real impact by shaping analytics strategies for major marketing platforms.
- Qualifications: Experience with Adobe Analytics, JavaScript, and strong attention to detail required.
- Other info: Great opportunity for career growth in a dynamic tech environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview
As a Lead Analytics Implementation Engineer, you will be instrumental in architecting, implementing, and maintaining analytics tracking using Adobe Experience Cloud (Adobe Launch/Tag Manager, Adobe Analytics) across web and app platforms. You will own the end-to-end tagging strategy, including data layer specification, JavaScript-based customization, and troubleshooting. You will integrate analytics with key marketing platforms (Google, Bing, Facebook, etc.), supporting campaign measurement, audience segmentation, and remarketing.
Responsibilities
- Set up tracking and analytics across web and app platforms.
- Design data layer and implement Adobe Tag Manager/Launch and Adobe Analytics.
- Develop JavaScript, HTML, and CSS as needed for analytics implementation.
- Integrate analytics with marketing platforms (Google, Bing, Facebook, etc.).
- Collaborate with stakeholders, maintaining strong attention to detail and clear communication.
Qualifications
- Strong experience setting up tracking and analytics across web and app platforms.
- Proven experience with Adobe Tag Manager/Launch, Adobe Analytics, and data layer design.
- Strong JavaScript skills; experience with HTML/CSS.
- Hands-on experience integrating analytics with marketing platforms (Google/Bing, Facebook, etc.).
- Strong attention to detail, effective communication, and stakeholder management.
Inclusion and Benefits
We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background. Under-represented groups such as women, ethnic minorities, people with disabilities, and members of the LGBTQIA+ community are strongly encouraged to apply. Speak to us about workplace adjustments, part-time and flexible working where possible.
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand.
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Lead Analytics Implementation Engineer employer: Whitbread PLC
Contact Detail:
Whitbread PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Analytics Implementation Engineer
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those involving Adobe Experience Cloud. We want to see your work in action, so make it easy for potential employers to see what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to analytics implementation. We suggest doing mock interviews with friends or using online platforms to get comfortable talking about your experience and skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Lead Analytics Implementation Engineer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Adobe Tag Manager and analytics tracking. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant projects!
Show Off Your Technical Skills: Since this role requires strong JavaScript, HTML, and CSS skills, include specific examples of how you've used these technologies in past projects. We love seeing real-world applications of your expertise!
Communicate Clearly: Effective communication is key in this role, so make sure your application reflects that. Use clear language and structure your thoughts logically. We appreciate a well-organised application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Whitbread PLC
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Experience Cloud, especially Adobe Tag Manager and Adobe Analytics. Brush up on your JavaScript, HTML, and CSS skills, as you'll likely be asked to demonstrate your technical knowledge during the interview.
✨Showcase Your Problem-Solving Skills
Prepare to discuss specific challenges you've faced in previous roles related to analytics implementation. Think of examples where you had to troubleshoot issues or optimise tracking strategies, and be ready to explain your thought process.
✨Communicate Clearly and Effectively
Since collaboration with stakeholders is key, practice articulating your ideas clearly. Use examples from past experiences to illustrate how you’ve successfully communicated complex technical concepts to non-technical team members.
✨Demonstrate Your Attention to Detail
Be prepared to discuss how you ensure accuracy in your work, especially when it comes to data layer design and analytics tracking. Highlight any processes you follow to double-check your work and maintain high standards.
