At a Glance
- Tasks: Lead the vision for data-driven products that enhance guest experiences and drive business growth.
- Company: Join Premier Inn, the UK's largest hotel brand known for comfort and value.
- Benefits: Enjoy family healthcare, discounts on stays, and a collaborative work environment.
- Other info: Dynamic team atmosphere with opportunities for professional growth and innovation.
- Why this job: Shape the future of digital experiences and make a real impact on guest loyalty.
- Qualifications: Experience in digital product management with a focus on data and personalisation.
The predicted salary is between 55000 - 65000 £ per year.
At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand, we are famous for our warm welcome, comfy beds and unlimited breakfasts. We now have an exciting opportunity to bring that same consistency and quality to our digital experiences.
As part of our investment in strengthening our digital and data foundations, we're looking for a Digital Product Manager – Data Activation & Retention to join our dynamic Digital Product team. This role sits at the heart of how we use customer and hotel data today and in the future. As the way customers discover and book travel continues to evolve, you’ll play a key role in deepening guest loyalty and unlocking new monetisation opportunities.
You’ll shape the products and platforms that turn data into action — from richer customer profiles and hotel-level insights to more personalised experiences across digital and hotel touchpoints. Working closely with Commercial, Technology and Data teams, you’ll identify opportunities, define a clear product roadmap and deliver solutions that create meaningful value for both our guests and the business.
Why You’ll Love It Here
- Healthcare: Family BUPA healthcare
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
You’ll own the vision and roadmap for our data activation and retention products, transforming complex customer and hotel data into scalable capabilities that power more personalised guest experiences. You’ll work to ensure our communications and interactions feel relevant and human, while supporting AI-driven use cases such as recommendations, audience targeting and predictive insights.
Alongside this, you'll define clear success measures and performance frameworks for personalisation and retention initiatives, championing data-led experiences that help teams across Premier Inn unlock new opportunities, improve performance and solve emerging business challenges.
What you’ll need:
- Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
- Strong understanding of how data enables personalisation, retention and business growth.
- Experience working with customer and product data, data platforms, analytics and AI-driven products.
- Confidence developing measurement frameworks, KPIs and self-service insights.
- A collaborative and commercial mindset, with a passion for improving guest experiences at scale.
Digital Product Owners - Product Manager employer: Whitbread PLC
Whitbread PLC is an excellent employer, offering a vibrant work culture where fun and hospitality thrive. As a Restaurant Team Member at The Warrener in Thetford, you'll enjoy competitive pay, comprehensive training, and valuable employee benefits, all while being part of a supportive team that values your growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Owners - Product Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Whitbread PLC!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Whitbread PLC would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Whitbread PLC through your school's career services!
We think you need these skills to ace Digital Product Owners - Product Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Digital Product Owners - Product Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Digital Product Owners - Product Manager position at Whitbread PLC. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Whitbread PLC
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
