At a Glance
- Tasks: Design and optimise CRM communications to enhance guest experiences and drive revenue growth.
- Company: Join Premier Inn, a leader in hospitality with a focus on guest satisfaction.
- Benefits: Enjoy family healthcare, generous discounts, and an annual bonus of up to 20%.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Make a real impact on guest journeys and shape customer-centric communications.
- Qualifications: Strong CRM knowledge and experience with automation platforms required.
The predicted salary is between 45000 - 55000 £ per year.
We’re looking for a CRM Marketing Manager to design, implement, optimise and automate service and transactional CRM communications that enhance the guest experience and support long-term revenue growth for Premier Inn. This role will play a key part in delivering timely, relevant and personalised communications across the guest journey — from booking confirmation through to post-stay. You’ll lead CRM initiatives that improve the post-booking experience, helping guests feel informed, prepared and supported throughout their stay.
Working closely with Digital Product, F&B, ancillaries, digital, data and ecommerce stakeholders, you’ll shape customer-centric communications that protect conversion, reduce complaints and support commercial objectives.
Role: CRM Manager
Contract Type: FTC until August 2027
Location: Whitbread Court, Dunstable
Why You’ll Love It Here
- Healthcare: Family BUPA healthcare
- 10% matched pension
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
- Annual Incentive of up to 20% Bonus
What you’ll be doing:
- You’ll design, implement and manage automated service journeys across CRM channels, including booking confirmations, pre-stay communications, in-stay or reactive hotel messaging and post-stay follow-ups.
- You’ll collaborate with digital, data and Tech teams to define the data and triggers needed to deliver these journeys effectively through CRM systems.
- You’ll own and improve service communications, ensuring messaging is clear, consistent, high quality and customer-focused.
- This includes supporting emerging opportunities around online check-in and in-stay communications, communicating operational issues clearly to guests, and using segmentation to reach the right customers at the right time.
- You’ll also monitor and analyse performance across CRM journeys and automations, delivering A/B and multivariate testing across timing, channels, content and segments.
- Using performance insights, guest behaviour and feedback, you’ll continuously optimise messaging to improve engagement, conversion and overall guest experience.
What you’ll need:
- Strong knowledge of CRM strategy, automation, platforms and workflows.
- Experience using leading CRM platforms, CDPs or CEPs such as Hightouch, Tealium, Braze, Bloomreach or Adobe Campaign.
- Strong experience delivering automated journeys and a good understanding of transactional and service messaging.
- Good analytical background as well as data-driven and confident leading, mentoring and influencing stakeholders to deliver customer and commercial outcomes.
- Experience with campaign analysis and Adobe Analytics.
CRM - Marketing Manager - Service - Dunstable employer: Whitbread - Head Office
As a Shared Services & Controls Analyst at our Houghton Regis location, you'll be part of a dynamic team that values detail-oriented professionals and fosters a culture of collaboration and growth. We offer a hybrid working model, competitive benefits including private healthcare and generous discounts, and opportunities for professional development as you work closely with external auditors and contribute to maintaining robust financial controls. Join us to make a meaningful impact in a supportive environment that prioritises your career advancement and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land CRM - Marketing Manager - Service - Dunstable
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM - Marketing Manager - Service - Dunstable
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Whitbread - Head Office from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Whitbread - Head Office specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Whitbread - Head Office
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Whitbread - Head Office, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Whitbread - Head Office you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Whitbread - Head Office that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Whitbread - Head Office, so think on your feet and don't hesitate to showcase your creativity!
