At a Glance
- Tasks: Create engaging, personalised customer journeys and manage impactful campaigns.
- Company: Dynamic marketing team in a forward-thinking company.
- Benefits: Up to £38,000 salary, hybrid work model, and career growth opportunities.
- Other info: Fast-paced environment with opportunities for creative problem-solving.
- Why this job: Make a real impact on customer engagement and develop your CRM expertise.
- Qualifications: Experience with CRM platforms and strong attention to detail.
The predicted salary is between 38000 - 38000 £ per year.
Salary range: Up to £38,000
Contract Type: Permanent
Location: LU5 5XE, Dunstable, 3 days in the office, 2 days working from home
Role Overview
Are you ready to bring customer communications to life and play a key role in delivering impactful, data-driven campaigns? As a CRM Executive, you’ll sit at the heart of our marketing team, helping to create engaging, personalised journeys that connect with customers in meaningful ways. No two days are the same. You could be enhancing our business-as-usual email programme one day and supporting the launch of a new lifecycle campaign the next. Working closely with our CRM Marketing Manager and CRM Developer, you’ll take campaigns from concept to delivery by owning the briefing, build, testing and deployment of communications that truly resonate. This is a fantastic opportunity to develop deep CRM expertise, collaborate with cross-functional teams (including Brand, eCommerce and Data), and see the direct impact of your work through performance insights and continuous optimisation. You’ll gain hands-on experience with leading CRM platforms while contributing to innovation in how we engage and retain our customers. We’re looking for someone who thrives in a fast-paced environment, is detail-focused, and enjoys solving problems creatively. If you’re passionate about delivering high-quality campaigns and want to grow your career in CRM, this role offers both challenge and reward.
Minimum Criteria
- Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
- Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
- Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
- Understand customer data structures and apply segmentation to target relevant audiences effectively.
- Build campaign reports and analyse performance to generate actionable insights and optimise future activity.
CRM - CRM Executive - Dunstable employer: Whitbread - Head Office
As a Shared Services & Controls Analyst at our Houghton Regis location, you'll be part of a dynamic team that values detail-oriented professionals and fosters a culture of collaboration and growth. We offer a hybrid working model, competitive benefits including private healthcare and generous discounts, and opportunities for professional development as you work closely with external auditors and contribute to maintaining robust financial controls. Join us to make a meaningful impact in a supportive environment that prioritises your career advancement and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land CRM - CRM Executive - Dunstable
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whitbread - Head Office and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whitbread - Head Office are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whitbread - Head Office on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whitbread - Head Office. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM - CRM Executive - Dunstable
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whitbread - Head Office. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whitbread - Head Office:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whitbread - Head Office’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whitbread - Head Office
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whitbread - Head Office will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whitbread - Head Office, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
