At a Glance
- Tasks: Create engaging, personalised customer journeys and manage impactful campaigns.
- Company: Dynamic marketing team in a forward-thinking company.
- Benefits: Up to £38,000 salary, flexible working, and career growth opportunities.
- Other info: Fast-paced environment with opportunities for creative problem-solving.
- Why this job: Make a real impact on customer engagement and develop your CRM expertise.
- Qualifications: Experience with CRM platforms and strong attention to detail.
The predicted salary is between 38000 - 38000 £ per year.
Salary range: Up to £38,000
Contract Type: Permanent
Location: LU5 5XE, Dunstable, 3 days in the office, 2 days working from home
Role Overview
Are you ready to bring customer communications to life and play a key role in delivering impactful, data-driven campaigns? As a CRM Executive, you’ll sit at the heart of our marketing team, helping to create engaging, personalised journeys that connect with customers in meaningful ways. No two days are the same. You could be enhancing our business-as-usual email programme one day and supporting the launch of a new lifecycle campaign the next. Working closely with our CRM Marketing Manager and CRM Developer, you’ll take campaigns from concept to delivery by owning the briefing, build, testing and deployment of communications that truly resonate. This is a fantastic opportunity to develop deep CRM expertise, collaborate with cross-functional teams (including Brand, eCommerce and Data), and see the direct impact of your work through performance insights and continuous optimisation. You’ll gain hands-on experience with leading CRM platforms while contributing to innovation in how we engage and retain our customers. We’re looking for someone who thrives in a fast-paced environment, is detail-focused, and enjoys solving problems creatively. If you’re passionate about delivering high-quality campaigns and want to grow your career in CRM, this role offers both challenge and reward.
Minimum Criteria
- Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
- Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
- Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
- Understand customer data structures and apply segmentation to target relevant audiences effectively.
- Build campaign reports and analyse performance to generate actionable insights and optimise future activity.
CRM - CRM Executive - Dunstable employer: Whitbread - Head Office
As a Shared Services & Controls Analyst at our Houghton Regis location, you'll be part of a dynamic team that values detail-oriented professionals and fosters a culture of collaboration and growth. We offer a hybrid working model, competitive benefits including private healthcare and generous discounts, and opportunities for professional development as you work closely with external auditors and contribute to maintaining robust financial controls. Join us to make a meaningful impact in a supportive environment that prioritises your career advancement and well-being.
