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- Tasks: Lead bold marketing strategies to reintroduce Whistles to a new generation.
- Company: Join TFG London, a vibrant house of brands with a collaborative spirit.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Why this job: Shape the future of fashion marketing with authentic storytelling and community connection.
- Qualifications: Proven experience in brand marketing within premium fashion or lifestyle sectors.
- Other info: Be part of an exciting transformation and drive impactful campaigns.
The predicted salary is between 60000 - 80000 £ per year.
At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting! As Whistles enters an exciting period of transformation, we are looking for a Head of Brand Marketing who can drive the marketing strategy and reintroduce us to a new generation of customers while reconnecting with those who already love the brand.
What you'll do:
- Define and deliver a bold, insight-led marketing strategy that supports the repositioning of Whistles and reflects the changing landscape of fashion marketing, with content, community and authentic storytelling at its core.
- Rollout the brand positioning across all channels and touchpoints, including campaigns, digital experience, tone of voice and in-store activation.
- Own the brand marketing budget and channel mix, ensuring performance across social and content, PR and influencers, partnerships, events, digital performance marketing and CRM.
- Develop clear annual and seasonal marketing plans aligned with product launches, trading priorities and channel strategies.
- Create and launch distinctive, culturally relevant campaigns that cut through and help re-establish Whistles as a desirable and contemporary brand.
- Work closely with retail, digital, international and product teams to ensure marketing activity supports commercial goals and delivers a consistent brand experience across all channels.
- Measure and report on marketing performance, using data and insight to demonstrate ROI, improve demand generation and strengthen key brand health metrics.
Who you'll be:
- You’re a senior brand marketing leader with experience ideally in premium or contemporary fashion or lifestyle brands.
- You have a proven track record of evolving or relaunching brands and delivering clear commercial results through thoughtful, strategic marketing.
- You recognise how fashion marketing is shifting, moving beyond traditional advertising towards content-driven storytelling, community connection and authentic partnerships.
- You keep close to social and cultural trends and are able to turn these insights into marketing that genuinely connects with customers and builds demand.
- You balance creative thinking with commercial awareness, using insight and performance data to inform decisions while maintaining a clear and compelling brand direction.
- You’re also a collaborative and motivating leader who works effectively across creative, retail, e-commerce and product teams, bringing people together to deliver impactful work.
What's in it for you?
It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service – unlimited access 24/7
Head of Brand Marketing employer: Whistles
Contact Detail:
Whistles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your passion for brand marketing shine through. We want to see how you can bring Whistles to life with your unique flair and insights.
✨Tip Number 3
Be prepared to discuss trends! Brush up on the latest in fashion marketing and be ready to share your thoughts on how you’d tackle the challenges facing Whistles. We love candidates who can think critically and creatively about the brand's future.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for fresh talent who can help us tell our story in exciting new ways.
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Whistles shine through! Share why you’re excited about the brand and how you can contribute to its transformation. We want to see that you understand our story and are ready to help us tell it.
Be Insight-Driven: Make sure to highlight your experience with data and insights in your application. We’re looking for someone who can back up their strategies with solid evidence, so don’t shy away from sharing examples of how you've used data to drive marketing success in the past.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Head of Brand Marketing role. We want to see how your skills and experiences align with what we’re looking for at TFG London.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Whistles
✨Know Your Brand Inside Out
Before the interview, dive deep into Whistles' history, values, and recent campaigns. Understanding their brand positioning and how it aligns with current fashion trends will show your genuine interest and help you articulate how you can contribute to their transformation.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully evolved or relaunched brands in the past. Highlight your ability to develop insight-led marketing strategies and how you've used data to drive decisions. This will demonstrate your strategic thinking and commercial awareness.
✨Emphasise Collaboration Skills
As a Head of Brand Marketing, you'll need to work closely with various teams. Be ready to share experiences where you've effectively collaborated across creative, retail, and digital teams. This will illustrate your leadership style and ability to motivate others towards a common goal.
✨Prepare for Insight-Driven Questions
Expect questions that assess your understanding of the changing landscape of fashion marketing. Be prepared to discuss how you would leverage content-driven storytelling and community connection in your marketing strategies. This shows you're not just aware of trends but know how to apply them effectively.