Brand Marketing and Communications Manager
Brand Marketing and Communications Manager

Brand Marketing and Communications Manager

Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead PR and influencer activities to boost brand awareness and manage exciting events.
  • Company: Join TFG London, a vibrant team behind iconic fashion brands like Hobbs and Whistles.
  • Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
  • Why this job: Be a key player in shaping brand stories and making impactful connections.
  • Qualifications: Experience in PR or marketing with strong media relationships and a passion for fashion.
  • Other info: Dynamic role with opportunities for career growth and creative expression.

The predicted salary is between 36000 - 60000 ÂŁ per year.

At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting! Here at Whistles we’re looking for a Brand Marketing and Communications Manager to join our team.

In the role, you will be a confident storyteller with solid experience in PR, influencer and communications, ideally within fashion or lifestyle. You enjoy building genuine relationships with press, creators and partners, and you have a good feel for how the media landscape is changing across print, digital and social.

What you’ll do

  • You’ll help deliver our PR, influencer and communications activity across the UK and international markets, working closely with the Senior Brand Marketing & Communications Manager.
  • Your focus will be on increasing brand awareness through press coverage, influencer partnerships, events and integrated campaigns.
  • Day to day, you’ll lead PR and influencer activity, build and maintain relationships with media and talent, and oversee product placement and VIP programmes.
  • You’ll plan and deliver events and launches, support retail and regional marketing initiatives, and work with internal teams to ensure consistent brand representation across all channels.
  • You’ll also manage communications assets and budgets, support commercial partnerships, line‑manage a Communications Executive, and track coverage and performance to share clear insights.

Who you’ll be

  • You’re ideas‑driven, organised and proactive, with a good instinct for what will resonate with press, creators and customers.
  • You enjoy working collaboratively, but you’re also confident taking ownership and driving projects forward.
  • You care about detail, you’re calm under pressure, and you’re motivated by seeing your work make a real impact.
  • You’ll bring relevant experience in an in‑house/agency PR, communications or marketing role.
  • Strong relationships across fashion media, influencers and talent, with a clear understanding of how the media landscape is evolving.
  • A genuine interest in fashion, culture and lifestyle trends, and a natural curiosity about what’s next.
  • Confidence juggling multiple projects and deadlines, with a practical, solutions‑focused approach.
  • Ideally experience using Launchmetrics and Microsoft Office (particularly PowerPoint and Excel), including sample management.

What’s in it for you

  • Generous colleague discount up to 70%.
  • Up to 28 days holiday entitlement per annum.
  • Financial and Wellbeing assistance.
  • Enhanced Maternity package.
  • Virtual GP service – unlimited access 24/7.

If you want to join us and create moments that matter, we’d love to hear from you.

Brand Marketing and Communications Manager employer: Whistles

At TFG London, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every team member plays a crucial role in our success. As a Brand Marketing and Communications Manager, you will benefit from generous colleague discounts, extensive holiday entitlement, and robust career development opportunities, all while working in the dynamic fashion retail sector. Join us to not only advance your career but also to be part of a team that values innovation and collaboration in a fast-paced environment.
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Contact Detail:

Whistles Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Marketing and Communications Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the fashion and lifestyle industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Building genuine relationships can open doors that applications alone can't.

✨Tip Number 2

Show off your storytelling skills! When you get the chance to chat with someone from TFG London, make sure to share your ideas and experiences in a way that highlights your passion for brand marketing and communications. Remember, it’s all about making a memorable impression!

✨Tip Number 3

Be proactive in your approach! If you see an opportunity to collaborate or pitch an idea, go for it. Whether it’s a unique event concept or a fresh influencer partnership, showing initiative can really set you apart from the crowd.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at TFG London. Let’s create those moments that matter together!

We think you need these skills to ace Brand Marketing and Communications Manager

Public Relations (PR)
Influencer Marketing
Communications Strategy
Brand Awareness
Media Relations
Event Planning
Project Management
Relationship Building
Fashion Industry Knowledge
Digital Marketing
Content Creation
Analytical Skills
Budget Management
Microsoft Office (PowerPoint and Excel)
Launchmetrics

Some tips for your application 🫡

Show Your Storytelling Skills: As a Brand Marketing and Communications Manager, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Share examples of how you've successfully communicated brand messages in the past.

Highlight Your Relationships: We want to see your connections! Mention any strong relationships you have with press, influencers, or partners. This will show us that you’re not just a great communicator but also someone who can build genuine relationships in the industry.

Be Detail-Oriented: Attention to detail is crucial in this role. When writing your application, double-check for typos and ensure your format is clean and professional. A polished application shows us you care about the little things!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at Whistles

✨Know Your Brands

Before the interview, dive deep into TFG London's brands like Hobbs, Phase Eight, and Whistles. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your genuine interest and show how you can contribute to their brand storytelling.

✨Showcase Your Relationships

Be ready to discuss your existing relationships with press, influencers, and media. Prepare specific examples of how you've successfully collaborated with them in the past. This will highlight your ability to build genuine connections, which is crucial for the role.

✨Demonstrate Your Creativity

Think of innovative PR and marketing ideas that could elevate TFG London’s brands. Whether it’s a unique event concept or a fresh influencer partnership, share these ideas during your interview. This shows your proactive nature and your understanding of current trends in fashion and lifestyle.

✨Prepare for Scenario Questions

Expect questions about how you would handle multiple projects or tight deadlines. Prepare examples from your past experiences where you successfully managed similar situations. This will showcase your organisational skills and calmness under pressure, both of which are key for this role.

Brand Marketing and Communications Manager
Whistles
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  • Brand Marketing and Communications Manager

    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • W

    Whistles

    50-100
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