At a Glance
- Tasks: Create and implement global social strategies for a leading sports organisation across various platforms.
- Company: Join Whisper, a dynamic and inclusive company recognised as one of the best places to work.
- Benefits: Enjoy competitive pay, performance bonuses, and standard corporate benefits.
- Other info: Flexible working arrangements and opportunities for travel across the UK and USA.
- Why this job: Make a real impact in the sports industry while working with creative minds globally.
- Qualifications: Experience in social strategy and a passion for fan culture is essential.
The predicted salary is between 60000 - 80000 £ per year.
Location: Kew, West London (HQ). Office-based with inter‑office travel (UK, USA). Reporting to: Managing Director, Sport Global. Footprint: UK (London, Cardiff, Manchester), USA (LA/NYC).
Role Summary
Whisper seeks an ambitious and creative Social Strategist to focus on delivering expert social strategy for a key client. The role involves defining and delivering a sporting organisation’s global social strategy across platforms and markets.
Key Responsibilities
- Build a cohesive global approach with clear channel guides for TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and new platforms.
- Be instrumental in creating a new and bold brand strategy that has far‑reaching impact across all social platforms.
- Develop culture‑savvy storytelling that cuts across borders and time zones, shaping how people encounter the organisation’s content on social, focusing on USA, EUR, UK.
- Grow reach, loyalty and community health through integrated organic, creator and paid activity tailored to market and segment.
- Tie performance to commercial value and partner with Commercial and Distribution to translate results into sponsorships and partnerships.
- Embed social‑first, insight‑led practices that raise creative consistency, cultural relevance and measurable output.
- Develop an understanding of wider client business goals and distil them into actionable social strategies that drive audience growth with key groups.
- Work closely with analytics tools and insights teams to report back on strategy in action, iterating approaches in a fast‑moving landscape across platforms.
Success Measures
- Significant year‑on‑year lifts in followers and engaged audiences by platform and territory.
- Higher engagement rate, average watch time and completion.
- More referral traffic and conversions to owned and partner destinations.
- Clear, positive ROI at channel level for paid and creator investments.
- Playbooks delivered and adopted on time across regions and production teams.
Experience and Skills
- Multiple years running social/channel strategy and operations at scale across a number of markets. Senior leadership background preferred.
- Editorial feel and creative judgement tuned to fan culture, with strong commercial sense.
- Hands‑on experience operating global handles and rolling out multi‑market programmes. USA consumer content understanding highly desirable.
- Deep platform fluency in formats, signals, trends and tone and understanding of how to adapt them per channel.
- Advanced command of TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and emerging networks.
- Expert in social’s role in integrated campaigns and always‑on ecosystems, connecting audience insight to creative opportunities, delivering measurable growth.
- Contributed culturally sharp, social‑first thinking that won work or propelled priority initiatives.
- Experience in social reporting tools, turning insights into actionable strategic outcomes.
- Proven experience in social strategy, with an interest in or exposure to brand building, and a curiosity about how social thinking contributes to long‑term business impact.
- Comfortable and effective in presenting strategic ideas to both clients and internal teams.
Reporting & Team
Reports to: Whisper Managing Director, Sport. Key partners: Chief Brand Officer, Head of Content, Senior Executive Producer, Social and Digital Leads.
Working Arrangements & Rewards
- Base: Kew HQ; frequent travel to USA, Europe and other offices as required.
- Work pattern: Office‑based majority; flexible/hybrid arrangements subject to role needs.
- Compensation: Competitive, commensurate with experience; performance‑related bonus and participation in company incentives where applicable.
- Benefits: Standard corporate benefits (health, pension, leave) aligned with senior marketing roles.
Diversity & Inclusion
Whisper is proud to be an equal‑opportunity employer and a seven‑time Broadcast Best Places to Work winner. We welcome applicants from all backgrounds, communities and lived experiences, and are committed to an inclusive environment where everyone is expected to champion Whisper’s values and feels valued and supported.
Social Strategist, Global - Sport in London employer: Whisper
Whisper is an exceptional employer, offering a dynamic work environment in Kew, West London, where creativity and innovation thrive. With a strong focus on employee growth, the company provides competitive compensation, performance-related bonuses, and standard corporate benefits, all while fostering a culture of diversity and inclusion. As a seven-time Broadcast Best Places to Work winner, Whisper encourages its employees to champion its values and supports them in achieving their professional aspirations across global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist, Global - Sport in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social strategy. Use case studies to demonstrate how you've driven audience growth and engagement. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Whisper, and express your interest in working with them. Tailor your message to show how your skills align with their needs.
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on emerging platforms. Being knowledgeable about the latest social media trends will not only help you in interviews but also show that you're passionate about the field. Plus, it’s a great conversation starter!
We think you need these skills to ace Social Strategist, Global - Sport in London
Some tips for your application 🫡
Show Your Passion for Social Media:When writing your application, let your enthusiasm for social media shine through! Share specific examples of how you've successfully engaged audiences and crafted compelling content across various platforms. We want to see your creativity in action!
Tailor Your Application:Make sure to customise your application to reflect the role of Social Strategist. Highlight your experience with different social platforms and how you've developed strategies that resonate with diverse audiences. This shows us you understand the job and are ready to hit the ground running.
Be Data-Driven:We love numbers! Include metrics and results from your previous work to demonstrate your impact. Whether it's follower growth, engagement rates, or successful campaigns, showing us the tangible outcomes of your strategies will make your application stand out.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at Whisper!
How to prepare for a job interview at Whisper
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of TikTok, Instagram, X, YouTube, and other platforms mentioned in the job description. Prepare examples of how you've successfully used these channels to drive audience engagement and growth.
✨Showcase Your Creative Strategy
Be ready to discuss your approach to developing a cohesive global social strategy. Think about how you can connect brand ambition with audience insights and platform mechanics, and be prepared to share specific case studies or campaigns you've worked on.
✨Understand the Business Goals
Demonstrate your ability to align social strategies with broader business objectives. Research Whisper’s clients and their goals, and think about how you can translate those into actionable social strategies that drive measurable results.
✨Prepare for Insight-Driven Discussions
Familiarise yourself with analytics tools and be ready to discuss how you’ve used data to inform your strategies. Highlight any experience you have in turning insights into actionable outcomes, as this will show your analytical side and strategic thinking.
