At a Glance
- Tasks: Create and implement global social strategies for a leading sports organisation across multiple platforms.
- Company: Join Whisper, a dynamic and inclusive company recognised as a top workplace.
- Benefits: Competitive salary, performance bonuses, and standard corporate benefits.
- Other info: Opportunity for travel and collaboration across the UK and USA.
- Why this job: Shape the future of sports branding and connect with audiences worldwide.
- Qualifications: Experience in social strategy and a passion for fan culture is essential.
The predicted salary is between 60000 - 80000 £ per year.
Location: Kew, West London (HQ). Office-based with inter‑office travel (UK, USA). Reporting to: Managing Director, Sport Global. Footprint: UK (London, Cardiff, Manchester), USA (LA/NYC).
Role Summary
Whisper seeks an ambitious and creative Social Strategist to focus on delivering expert social strategy for a key client. The role involves defining and delivering a sporting organisation’s global social strategy across platforms and markets.
Key Responsibilities
- Build a cohesive global approach with clear channel guides for TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and new platforms.
- Be instrumental in creating a new and bold brand strategy that has far‑reaching impact across all social platforms.
- Develop culture‑savvy storytelling that cuts across borders and time zones, shaping how people encounter the organisation’s content on social, focusing on USA, EUR, UK.
- Grow reach, loyalty and community health through integrated organic, creator and paid activity tailored to market and segment.
- Tie performance to commercial value and partner with Commercial and Distribution to translate results into sponsorships and partnerships.
- Embed social‑first, insight‑led practices that raise creative consistency, cultural relevance and measurable output.
- Develop an understanding of wider client business goals and distil them into actionable social strategies that drive audience growth with key groups.
- Work closely with analytics tools and insights teams to report back on strategy in action, iterating approaches in a fast‑moving landscape across platforms.
Success Measures
- Significant year‑on‑year lifts in followers and engaged audiences by platform and territory.
- Higher engagement rate, average watch time and completion.
- More referral traffic and conversions to owned and partner destinations.
- Clear, positive ROI at channel level for paid and creator investments.
- Playbooks delivered and adopted on time across regions and production teams.
Experience and Skills
- Multiple years running social/channel strategy and operations at scale across a number of markets. Senior leadership background preferred.
- Editorial feel and creative judgement tuned to fan culture, with strong commercial sense.
- Hands‑on experience operating global handles and rolling out multi‑market programmes. USA consumer content understanding highly desirable.
- Deep platform fluency in formats, signals, trends and tone and understanding of how to adapt them per channel.
- Advanced command of TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and emerging networks.
- Expert in social’s role in integrated campaigns and always‑on ecosystems, connecting audience insight to creative opportunities, delivering measurable growth.
- Contributed culturally sharp, social‑first thinking that won work or propelled priority initiatives.
- Experience in social reporting tools, turning insights into actionable strategic outcomes.
- Proven experience in social strategy, with an interest in or exposure to brand building, and a curiosity about how social thinking contributes to long‑term business impact.
- Comfortable and effective in presenting strategic ideas to both clients and internal teams.
Reporting & Team
Reports to: Whisper Managing Director, Sport. Key partners: Chief Brand Officer, Head of Content, Senior Executive Producer, Social and Digital Leads.
Working Arrangements & Rewards
- Base: Kew HQ; frequent travel to USA, Europe and other offices as required.
- Work pattern: Office‑based majority; flexible/hybrid arrangements subject to role needs.
- Compensation: Competitive, commensurate with experience; performance‑related bonus and participation in company incentives where applicable.
- Benefits: Standard corporate benefits (health, pension, leave) aligned with senior marketing roles.
Diversity & Inclusion
Whisper is proud to be an equal‑opportunity employer and a seven‑time Broadcast Best Places to Work winner. We welcome applicants from all backgrounds, communities and lived experiences, and are committed to an inclusive environment where everyone is expected to champion Whisper’s values and feels valued and supported.
Social Strategist, Global in London employer: Whisper
Whisper is an exceptional employer, offering a dynamic work environment in Kew, West London, where creativity and ambition thrive. With a strong focus on employee growth, the company provides opportunities for inter-office travel and collaboration across global markets, fostering a culture of inclusivity and innovation. Employees benefit from competitive compensation, performance-related bonuses, and a commitment to diversity, making Whisper a rewarding place to build a meaningful career in social strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist, Global in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in social strategy. This is your chance to showcase your creativity and expertise, so make it pop and keep it updated!
✨Tip Number 3
Prepare for interviews by researching the company and its social presence. Know their brand voice and recent campaigns inside out. This will help you tailor your answers and show them you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from our platform. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that dream job!
We think you need these skills to ace Social Strategist, Global in London
Some tips for your application 🫡
Show Your Passion for Social Media:When writing your application, let your enthusiasm for social media shine through! Share specific examples of how you've successfully engaged audiences and crafted compelling content across various platforms. We want to see your creativity in action!
Tailor Your Application:Make sure to customise your application to reflect the key responsibilities and skills mentioned in the job description. Highlight your experience with TikTok, Instagram, and other platforms, and how you've driven audience growth. This shows us you understand what we're looking for!
Be Data-Driven:We love numbers! Include metrics and results from your previous roles to demonstrate your impact. Whether it's follower growth, engagement rates, or successful campaigns, quantifying your achievements will make your application stand out.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Share your unique voice and perspective, but ensure your application is polished and free of errors. And don’t forget, apply through our website for the best chance!
How to prepare for a job interview at Whisper
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of TikTok, Instagram, X, YouTube, and other platforms mentioned in the job description. Prepare examples of how you've successfully used these channels to drive audience engagement and growth.
✨Showcase Your Strategy Skills
Be ready to discuss your experience in developing social strategies that align with business goals. Think about specific campaigns you've worked on and how they contributed to measurable outcomes, like increased followers or engagement rates.
✨Cultural Savvy is Key
Demonstrate your understanding of fan culture and how it influences content creation. Share examples of storytelling that resonate across different markets, especially focusing on the USA, Europe, and the UK.
✨Prepare for Collaboration
Since this role involves working closely with various teams, be prepared to discuss how you’ve collaborated with others in the past. Highlight your ability to present strategic ideas clearly and effectively to both clients and internal stakeholders.
