At a Glance
- Tasks: Create and implement global social strategies for a leading sports organisation across multiple platforms.
- Company: Join Whisper, a dynamic and inclusive company recognised as a top workplace.
- Benefits: Competitive salary, performance bonuses, and standard corporate benefits.
- Other info: Opportunity for travel and collaboration with top industry leaders.
- Why this job: Shape the future of sports social media and connect with audiences worldwide.
- Qualifications: Experience in social strategy, strong creative judgement, and deep platform knowledge required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Kew, West London (HQ). Office-based with inter‑office travel (UK, USA). Reporting to: Managing Director, Sport Global. Footprint: UK (London, Cardiff, Manchester), USA (LA/NYC).
Role Summary
Whisper seeks an ambitious and creative Social Strategist to focus on delivering expert social strategy for a key client. The role involves defining and delivering a sporting organisation’s global social strategy across platforms and markets.
Key Responsibilities
- Build a cohesive global approach with clear channel guides for TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and new platforms.
- Be instrumental in creating a new and bold brand strategy that has far‑reaching impact across all social platforms.
- Develop culture‑savvy storytelling that cuts across borders and time zones, shaping how people encounter the organisation’s content on social, focusing on USA, EUR, UK.
- Grow reach, loyalty and community health through integrated organic, creator and paid activity tailored to market and segment.
- Tie performance to commercial value and partner with Commercial and Distribution to translate results into sponsorships and partnerships.
- Embed social‑first, insight‑led practices that raise creative consistency, cultural relevance and measurable output.
- Develop an understanding of wider client business goals and distil them into actionable social strategies that drive audience growth with key groups.
- Work closely with analytics tools and insights teams to report back on strategy in action, iterating approaches in a fast‑moving landscape across platforms.
Success Measures
- Significant year‑on‑year lifts in followers and engaged audiences by platform and territory.
- Higher engagement rate, average watch time and completion.
- More referral traffic and conversions to owned and partner destinations.
- Clear, positive ROI at channel level for paid and creator investments.
- Playbooks delivered and adopted on time across regions and production teams.
Experience and Skills
- Multiple years running social/channel strategy and operations at scale across a number of markets. Senior leadership background preferred.
- Editorial feel and creative judgement tuned to fan culture, with strong commercial sense.
- Hands‑on experience operating global handles and rolling out multi‑market programmes. USA consumer content understanding highly desirable.
- Deep platform fluency in formats, signals, trends and tone and understanding of how to adapt them per channel.
- Advanced command of TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and emerging networks.
- Expert in social’s role in integrated campaigns and always‑on ecosystems, connecting audience insight to creative opportunities, delivering measurable growth.
- Contributed culturally sharp, social‑first thinking that won work or propelled priority initiatives.
- Experience in social reporting tools, turning insights into actionable strategic outcomes.
- Proven experience in social strategy, with an interest in or exposure to brand building, and a curiosity about how social thinking contributes to long‑term business impact.
- Comfortable and effective in presenting strategic ideas to both clients and internal teams.
Reporting & Team
Reports to: Whisper Managing Director, Sport. Key partners: Chief Brand Officer, Head of Content, Senior Executive Producer, Social and Digital Leads.
Working Arrangements & Rewards
- Base: Kew HQ; frequent travel to USA, Europe and other offices as required.
- Work pattern: Office‑based majority; flexible/hybrid arrangements subject to role needs.
- Compensation: Competitive, commensurate with experience; performance‑related bonus and participation in company incentives where applicable.
- Benefits: Standard corporate benefits (health, pension, leave) aligned with senior marketing roles.
Diversity & Inclusion
Whisper is proud to be an equal‑opportunity employer and a seven‑time Broadcast Best Places to Work winner. We welcome applicants from all backgrounds, communities and lived experiences, and are committed to an inclusive environment where everyone is expected to champion Whisper’s values and feels valued and supported.
Global Sports Social Strategist – Growth & Strategy in London employer: Whisper
Whisper is an exceptional employer, offering a dynamic work environment in Kew, West London, where creativity and strategic thinking thrive. With a strong focus on employee growth, the company provides opportunities for professional development and collaboration across global markets, fostering a culture of inclusivity and innovation. Employees enjoy competitive compensation, performance-related bonuses, and a commitment to diversity, making Whisper a rewarding place to build a meaningful career in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Sports Social Strategist – Growth & Strategy in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and social media industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social strategies and campaigns. Use case studies to demonstrate how you’ve driven audience growth and engagement. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Whisper, and express your interest in working with them. A well-crafted email can go a long way in landing an interview.
✨Tip Number 4
Stay updated on trends! Follow the latest developments in social media and sports marketing. Being knowledgeable about current trends will not only help you in interviews but also show that you’re passionate about the field. Plus, it’s a great conversation starter!
We think you need these skills to ace Global Sports Social Strategist – Growth & Strategy in London
Some tips for your application 🫡
Show Your Passion for Sports:When writing your application, let your love for sports shine through! We want to see how your enthusiasm can translate into a creative social strategy that resonates with fans across the globe.
Tailor Your Strategy Experience:Make sure to highlight your experience in social strategy and operations. We’re looking for someone who can connect audience insights with creative opportunities, so share specific examples of how you've done this in the past!
Be Bold and Creative:This role is all about innovation, so don’t be afraid to showcase your bold ideas! Use your application to demonstrate how you can create culture-savvy storytelling that captivates audiences across different platforms.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Whisper!
How to prepare for a job interview at Whisper
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of TikTok, Instagram, X, YouTube, and other platforms mentioned in the job description. Prepare examples of how you've successfully implemented strategies on these channels in the past.
✨Showcase Your Storytelling Skills
Be ready to discuss how you can create culture-savvy storytelling that resonates across different markets. Think of specific campaigns or content pieces you've worked on that highlight your ability to connect with diverse audiences.
✨Demonstrate Analytical Acumen
Familiarise yourself with social reporting tools and be prepared to talk about how you've used data to inform your strategies. Highlight any experience you have in tying performance metrics to commercial value, as this is crucial for the role.
✨Prepare for Strategic Discussions
Since you'll be advising senior leadership, practice articulating your strategic ideas clearly and confidently. Think about how you can align social strategies with broader business goals and be ready to present actionable insights during the interview.
