European eCommerce Manager in London

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. This role will be based out of London, England. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

The European eCommerce Manager will drive the performance and growth of our DTC websites across the UK, France, Germany, and EU-English markets. This role oversees revenue, profitability, localization, and product launches while collaborating cross-functionally to scale Whisker’s global DTC presence.

• Owns and delivers on DTC revenue goals for each European site, ensuring consistent growth and profitability across all key markets.
• Collaborates closely with the EMEA Retail Sales Manager to align channel strategies across DTC, retail, and Amazon, ensuring a cohesive approach to market growth and brand presence.
• Owns and improves performance KPIs across international sites: revenue, AOV, order rate, conversion rate, profitability, time on site, and bounce rate.
• Partners with marketing to plan and execute localized campaigns, promotions, and A/B tests.
• Aligns with Paid Media teams to ensure advertising campaigns drive to market-appropriate site experiences.
• Leads the launch of new products across international sites, coordinating timelines, content, and translations.
• Collaborates with the Director of International on product assortment and merchandising strategy, including regional bundles, SKU variations, free shipping thresholds, and pricing and promotion strategies.
• Partners with the Director of International on broader DTC strategy and expansion planning, including evaluating new European markets, languages, and regional opportunities.
• Launch and scale DTC sites in new countries or languages.
• Ensures all site content is accurately localized and culturally relevant for each region.
• Uses Whisker’s translation management platform, Localize, to update, review, and publish translated content across international DTC sites, ensuring accuracy and timely deployment.
• Works with Development Team to implement localized checkout features, financing tools (e.g., Affirm, PayPal), and UX optimizations.
• Analyzes site performance via Magento, GA4, and Optimizely to identify, test, and execute conversion improvements.
• Leads quarterly business reviews with marketing and cross-functional teams to report on KPIs and align on regional plans.
• Establish a consistent reporting cadence highlighting performance insights and actionable strategies for each international site.

• 5-8+ years managing European eCommerce websites with full ownership of KPIs.
• Experience launching new products and assortments across global DTC sites.
• Strategic mindset with a strong analytical foundation; confident reporting on metrics like time on site and bounce rate.
• Demonstrated success in markets such as the UK and EU.
• Experience managing external localization partners or vendors.
• Hands-on expertise with Magento (Adobe Commerce), Optimizely, and Google Analytics 4.
• Working fluency in English is mandatory.
• Collaborative, resourceful, and comfortable operating cross-functionally.
• French and/or German fluency.
• Maintains confidentiality of proprietary information.
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions.
• A high degree of initiative, self-motivation, and ability to motivate others.
• Ability to establish and maintain cooperative working relationships with Team Members and colleagues.
• Comfortable with office pets (cats, dogs).

• Background in pet tech, home goods, or consumer electronics.
• Spanish or Italian fluency a plus.
• Familiarity with multi-currency setups, regional compliance, VAT/Tax compliance, and international shipping.
• Experience with merchandising strategy and A/B testing in localized eCommerce environments.
• Ability to write or adapt compelling copy for international audiences.
• Previous experience managing or optimizing sales performance on Amazon marketplaces.

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras.

Statement of Inclusivity: We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

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